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Delivering Sticky Promotions · 4W ago

Serendipity Isn’t A Sponsorship Strategy

Properties rely on events to attract sponsors and funding.  These range from golf tournaments, galas, wine tasting, runs, walks, and a host of other creative approaches.  Sponsorship levels range from a few hundred to several thousand dollars for one time financial support.  And over the course of a
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Delivering Sticky Promotions · 1M ago

ParkadeAds in Calgary and Edmonton

ParkadeAds is a new, specialty form of out-of-home advertising for Canadian advertisers.  It takes advantage of the fact there is limited or no advertising in most parkades or covered parking structures.   New outdoor concrete graphic products provide the means to take advantage of this blank canvas
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Delivering Sticky Promotions · 2M ago

Golf cart paths ads deliver for golf tournament sponsors

With snow on the ground, it’s difficult to think about golf in Western Canada.  But soon the tournament season will be upon us.   So now is a good time to think about how to leverage marketing investments at charity or major corporate tournaments this season. Up to now, not much has changed at golf
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Delivering Sticky Promotions · 3M ago

Think Bold – Dominate Your Next Event

As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event.  At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and ofte
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Delivering Sticky Promotions · 5M ago

New Specialty OOH Opportunities for Advertisers and Property Managers

Out of home advertising remains a viable option for Canadian advertisers with nearly half a billion spent in 2010 according Nielsen Canada. And the major categories for OOH advertising in 2010 according to Out-of-Home Marketing Association of Canada include: Telecommunications Financial Services & I
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Delivering Sticky Promotions · 6M ago

Making the old new again

I’ve been tardy in updating my blog posts due to a number of changes to my business.  I’ve recently opened the W. Canadian sales office for Norprint – a trade only supplier of magnetic and plastic card products, including the exceptional snapNwin products we’ve sold over the past two years. Despite
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Delivering Sticky Promotions · 8M ago

Sponsorship help for not-for-profits

I recently spoke with the Executive Director of a local not for profit agency while cycling at my local YMCA.  We started talking about her need to do fundraising and interest in offering sponsorship opportunities.  In general, she views fundraising as a need to do activity but not one she particula
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Delivering Sticky Promotions · 9M ago

Sponsorship Scout: Finding Winning Sponsorships

This is the last post in this series of articles on ways to improve the selection process for sponsorship opportunities.  This final post introduces a new concept to sponsorship – the sponsorship scout. The idea of the sponsorship scout has been borrowed from the sports industry and software industr
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Delivering Sticky Promotions · 9M ago

Improving Sponsorship Selection: A Different approach

As discussed in my previous posting,  the use of automated online screening tools are a reaction to the increased number of requests many companies receive.  While able to handle the routine, small dollar amount requests, they are not very good at encouraging potential high impact proposals to be su
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Delivering Sticky Promotions · 9M ago

Sponsorship Selection – The Failure of Online Screening Systems

As more properties jump onto the sponsorship “money train”,  sponsors have created automated, online application processes to handle the surge of requests.  Online applications are viewed as the best  way to screen requests and deal with the volume of requests. While arguably a more “efficient” scre
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