What is Social Media and Why Should I use it

From Social Networking to Profile Building: 5 Easy Steps

Social Media 101: Choosing the Right Tools

3 Web Marketing Trends That Will Accelerate in 2010 – (Part 2)
It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social marketing strategies to generating new consumer insights.  Customers will continue to increase their time spent online and they need to be reach where they prefer to be reached. Even for companies marketing entirely online or B2B businesses, the question will be how to benefit from blogs, social media and search engine to achieve the marketing goals? How to take their brand message online and into web communities that will create new bu

3 Brand Marketing Trends That Will Continue in 2010
When you hear something enough times, it may be a fad.  But when you start to see email spam about it, you know it’s a trend.  That’s the case with marketing trends such as email marketing and social media.  The problem with trends is that it’s usually a lagging indicator which means to seize the opportunity you may need to be an early adopters to reap the rewards. If adopting new strategy and implementing fresh tactics sounds too risky, just take a look at the troubled newspaper and magazine companies and you’ll realize what I mean.  Similar to technology inno

A Social Media Marketing Handbook
In an effort to keep up with the rate of change in the marketing landscape, it’s important to understand the tools available to drive results.  Social media is the fastest growing tactic according to a survey by virtual events provider Unisfair, “Marketers’ top priorities for 2010 will be customer acquisition and retention and the most common tactics marketers plant to increase was social media, selected by three-quarters of marketers polled, followed by search (51%) and e-mail (49%).” It’s indicative as the internet gets mor

5 Keys to Incorporate Social Media in Your Business
Last week BusinessWeek published its 100 Best Global Brands 2009 and to no surprise, financial brands were largely untrusted which dragged all brands down with it.  Moving forward, brands are rethinking how they can win back the trust focusing on the psychological aspect of marketing and advertising in an attempt to rebuild its relationship with customers.  You can see from the gradual shift in magazine ads and TV commercials using regular everyday people to lead advertising campaigns instead of celebrities with the “we’re here for you in this economy” (Hyundai guarant

Bridging the Gap Between Brand Promise and Expectation
One of the first priorities in building your brand is to know who you are and why you matter before you uptake a brand strategy.  I received some feedback on the post “12 Principles of Brand Strategy” and thought it would be important to discussion how to utilize strategy to achieve business goals.  Whether you’re selling a product or a service you need to be able to articulate why you are doing what you set out to do. What’s the meaning behind your offer? Do you have a core belief in what it is that you do? Too often businesses jump on strate