DEZOMO

This post questions whether the quality of brands’ customer service is too often neglected, while the beginning and middle parts of a customer’s brand journey, (more commonly understood to be the customer experience), take not only the marketing spotlight, but the budget as well. The final stage of

Big Red’s lack of creativity afforded by Coles must be an excruciating result for DDB to bear. This campaign is a perfect example of the sort of dialogue that clearly did not take place between client and agency Big Red; the sort of dialogue that was the catalyse for starting this blog in the first

I’m like a kid in a candy shop when it comes to lists, especially when it gives me a numbered list of worldwide creative ideas. Take a look - http://www.trendwatching.com/briefing/#happiness Filed under: Uncategorized

Timing is everything whether you’re a marketer or a consumer. Let’s be honest, brands miss out on business just as often as their consumers miss the right deal, but only due to bad timing. Introducing Quickerfeet, a technology that finds consumers and promotes relevant offers when the time’s right a