I Googled “Hype” and Got “Twitter”
By Patrick Boegel, Director of Media Integration, Media Logic I “Googled” the word ‘hype’ and all I got was this idea for a blog post.  Someone can go ahead and print that on a t-shirt and sell it on Café Press. But seriously, if you type ‘hype’ into the world leader of lazy serendipity you might be surprised what the search engine determines are the most relevant results.  To a certain extent you might hope to find a coherent set of definitions and examples as to what makes ‘hype’, but instead you get a lot of brands that are self-labeled “hype”, and a lot of digital retailers’ selling ‘hype’ via Google’s Adwords pro

A Brand, A Plan, A Channel: eBooks and Mass Market
By Ryan Chapman, Internet Marketing Manager, Macmillan A lot of the discussion about eBooks tends to frame the format in absolutist and misleading terms. “It will destroy print.” “It will devalue the book.” We shouldn’t make the mistake of assuming a growing new format will upend the entire industry (remember the fear concerning audiobooks?). The format will dictate the content and this makes for one of the most exciting shifts in the industry since the rise of mass-market paperbacks. I bring up mass-markets as an analogy and a precedent. Could you imagine pitching the concept to publishe

5 Reasons to Register for Digital Book World
Why should you register for Digital Book World TODAY? 1. Digital Book World’s program is focused specifically on the challenges and opportunities facing consumer book publishers; every session is relevant to your business. 2. You want solutions, not theories; practicality, not punditry. Digital Book World’s speakers know the publishing business inside and out, and their focus is on presenting strategies that can be implemented immediately for an impact in 2010, not 2015 or beyond.

Indie Booksellers and the Digital Transition: Opportunity Knocks?
A free webinar, presented by Digital Book World. “In the social realm, there’s nothing better than true engagement between customers and brands (through the employees that represent them).” –Shiv Singh, VP and Global Social Media Lead for Razorfish No conversation about publishing’s future and the importance of engaging readers directly is complete if it doesn’t include the perspective of the independent bookseller — our partners, curators and, most importantly, c

Marketing in the Digital Age: Slides and Recap
by Guy LeCharles Gonzalez, Director of Audience Development, Digital Book World Judging from the activity on Twitter and the feedback I’ve gotten via email, yesterday’s webinar, Marketing in the Digital Age: Batteries Not Included, was a success! Our panelists — Dan Blank, Director of Content Strategy & Development, Reed Business Information; Patrick Boegel, Director, Media Integration, Media Logic; Jane Friedman, Publisher & Editorial Director, Writer’s Digest Community; and