IKEA: Facebook Showroom Campaign Strategy
Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to the social sphere or even more likely, just Facebook! Some of the best [...]

Domestic Abuse Education or Hit The Bitch?
This interactive website for Denmark’s anti-domestic abuse education program asks visitors to participate in a game called “Hit The Bitch” using their webcam. Although seemingly harmless on the surface, this site serves a very deep and important purpose of helping educate people about the negative effects of spousal and domestic abuse. Although difficult to understand [...]

Slideshare: The Basics Of Social Media ROI
While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]

iPhone App & Viral For Insurance Campaign
Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]

Social Media ROI: Video By Socialnomics
This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Everyone (agency and brand) knows that trying to measure Social Media ROI [...]