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Digital cake is a blog run by a social media strategist based in London. She covers social media and technology trends as well as including short reflections about modern life.
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Pili Barrio
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digital cake

English - Social Media, Technology, Fun Stuff
http://digitalcake.wordpress.com
digital cake · 11M ago

6 tips for integrating social media into your marketing communications

I wrote this article 1 month ago and it was first published on MediaTel and I’m now sharing it here on my personal blog.  Social media represents a shift in consumer behaviour, not a bunch of platforms or technology. That’s why changing the focus from the brand to the consumer will directly result i
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digital cake · 1Y ago

Jacques d’Azur is back

I wish he was a real person and not just a character. However, I do love when brands create fictional characters to be the center of their campaigns specially when they represent the brand so well and it becomes so entertaining to follow. This is the way forward! Now Stella is looking for an actor [
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digital cake · 1Y ago

It’s the time to break rules and make it personal

When I opened this blog, I promised myself that it wasn’t going to become a personal diary. It would be purely professional, to talk about my purely professional passions. That was social media, and in some occasions other bits and pieces that I found interesting. Always from my point of view, criti
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digital cake · 1Y ago

collaborations

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digital cake · 1Y ago

Collaboration platform = more productive?

My brief experience with online collaboration platforms and my quest to focus in a world of multiple distractions Project management is something I’ve been struggling with for quite a while now. Don’t get me wrong, I am pretty organised but whilst working online, with social media, has strengthen my
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digital cake · 1Y ago

what makes a good social media expert?

Lately I’ve been having some very interesting debates about what makes someone good at social media. Meanwhile some influential bloggers have been writing tips and recommendations on how to choose your ‘social media experts/agency’ and it appears some brands have been taking their advice on. Some of
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digital cake · 1Y ago

women leadership: what takes to be a digital woman

Taly Weiss, from Trendspotting, recently gave this presentation about digital women at Microsoft’s Women Think Next conference. There are some very interesting stats in there, but the ones that struck me the most were: 1/ Stock in a company drops after the announcement of a female CEO, but not after
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digital cake · 1Y ago

is email obsolete in a social media world?

I have been reflecting about my professional and, therefore, my whole life for quite some time now. In the same way social media has been seeking attention and credibility for the past 5 years, I think I have sort of been following the same path. And now, it’s finally that time when I can believe [.
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digital cake · 2Y ago

I have to tell you something… sometimes I fake it

I have to make a confession. Sometimes I lie. Yes, sometimes I fake it. When I first started going online, I never gave away my name. I made one up. It was called ‘nick’ (short for nickname if you’re too young to get it). And I didn’t have a picture of myself online, I had [...]
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digital cake · 2Y ago

social media revolution 2 (via socialnomics)

Socialnomics have just released a new version of their social media revolution video. Some very interesting ‘killer facts’, although it’s slightly US-centric. It comes to demonstrate how useful social media has become for all of us, in all areas of life and how it has impacted all other areas outsid
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