NY Times Tells us Why Facebook for Promoting Business
New York Times today makes a compelling case for using Facebook for business. As many already know, this social network offers an increasing array of tools for creating a Facebook Page that can easily replace a website in the cash-strapped early days of a small business.Consider this example: "For Mr. Nelson, this is serious business. He and his wife, Candace, own Sprinkles, a cupcake bakery

Why Companies Need Websites
Many Crawford of Roaring Women interviewed Deborah Bourden, founding partner of Applecore Interactive about the changing role of websites in the SME marketing mix. Deborah talks about how websites are changing and how to strategically incorporate web 2.0 into your web marketing. The interview is filled with practical advice and real-life experience - ideal for the small to medium business that

Small Businesses Spend Online
A recent City Bank/GfK Roper survey indicates that small-business (76%) owners are still not finding their feet and their dollars on social networking sites. An even larger % (86%) have not used social networking sites to get advice, business or information.The survey indicates that small-business owners (61%) depend on search engine marketing to deliver the best value. 57% of small-business

Video: How Twitter Can Help Achieve Business Objectives
Twitter must currently be the most confusing social tool with ordinary mortals trying to understand how to use Twitter as a business tool. One of my favourite tweets comes from @nltweets with daily tweet-releases of travel ideas and deals in Newfoundland and Labrador.Dr. Ralph Wilson's Web Marketing Today had this video post with ideas for using Twitter for customer service, selling and fund

Ways to Manage Your Online Reputation
The increase of user-generated content, comments and reviews on the Internet leaves your business vulnerable to unsolicited comments. All you need is to Google, Yahoo or Bing your business name to find what is being written about you - and not always BY you.In this article, "Three Best Ways to Improve Your Online Reputation" the Wall Street Journal Online provides this advice:1. Reach out