Digital Dialog - A blog about Email Marketing & Social Media

Image via Wikipedia Now that e-mail marketers are seriously looking at the subject line of their correspondence as the “envelope” to their message, here’s a tip, if you send blast business e-mails to get your correspondence opened. It appears that e-mail direct response is pretty impressive. Accordi

Image by GriffinPeter via Flickr If you have your own email list of subscribers you will inevitably have noticed that a small minority of people will choose to stop receiving your messages at some point and unsubscribe from your list. Now in some ways this is perfectly normal, but nevertheless there

Found this interesting case study from Marketing Sherpa yesterday: SUMMARY: Social sharing features, which allow subscribers to share content from an email with their social networks, are emerging as a counterpart to the long-standing “forward to a friend”. But how do you implement social sharing in

Image via Wikipedia If you’re an e-mail marketer, your goals for 2009 probably include driving greater revenue without spending a greater share of your budget. As budgets get scrutinized or tightened, we must be careful not to follow the old-school mantra: “Send more e-mail; make more money.” This t

How do you reach out to your most engaged e-mail subscribers in a relevant way? Segmentation works, but often a faster, easier way is to develop a set of triggered marketing programs. These “lights-out” automated programs work while you sleep. You can reach out to your customers when they most want

Image via Wikipedia Why can’t we agree on the best way to handle subject lines? Probably because what works for one sender and one kind of message doesn’t always work in other situations. Personalized subject lines are a classic example. The idea behind personalized subject lines, way back when e-ma