Google Wave: 1 Invite To Give Away
Screen Shot What is Google Wave? Click here to find out or

Where Do Sponsors Fit Into Social Media?
Which is better? Ads or Links? Links – hands down. But there is a differing of opinion on a few factors. I’m going to focus on Twitter for this post as it is great at link sharing. Here’s an article based on the idea that more followers = higher CTRs (Clickthrough Rates). And here is one that goes against that idea. Now these ideas in social media marketing are s

Can Brands Be “Friends” on Facebook?
My two cents – in a word, “No”. Here’s why… Let’s say you have a Pro Sports Team Facebook Fan Page – and a brand – one that is not currently a sponsor of yours – shows up and engages your brand on Facebook. The viral nature of Facebook makes this action visible to many, possibly thousands of other people. Is this kind of brand interaction “fair” to your other (paying) sponsors who are not actively engaging your brand

Do the Penguins Defy Ordinary?
A new video hit the Pittsburgh Penguins Facebook FanPage… click here to have a look (runs 2:22). It positions the marketing focus for the team’s 2009/2010 season. This is not exactly what I expected to see, but it is always nice to be surprised. True to social media g

Do the Penguins Defy Ordinary?
A new video hit the Pittsburgh Penguins Facebook FanPage… click here to have a look (runs 2:22). It positions the marketing focus for the team’s 2009/2010 season. This is not exactly what I expected to see, but it is always nice to be surprised. True to social media g