Is Disney messing with its story?
It looks like Mickey Mouse is going under the knife for a makeover. Some would argue that changing this icon is the worst thing Disney could possibly do. I don't think it's necessarily a bad idea, but unfortunately, when change like this happens it tends to be over the top. Eventually

Automotive Hall of Fame recognizes SOZO | Pivotal client
We say it a lot, but the best clients and greatest success stories are with those who are passionate about their business. Without exception that is always the case. So it's pretty exciting to see a client and entrepreneur who is extremely energetic and passionate about his companies be recognized for his outst

No you're not!
The worst thing you can do in a branding campaign is tell someone you're something that you're not. So with that in mind when was the last time you thought Yahoo! as the "home on the web"?Exactly.It appears as though the online business is preparing to launch an aggressive brand strategy with the intent to position the website as the "end all, be all" on the web.Unfortunately, things have changed. Yahoo! may have once been the home on the web. Heck, it was the mansion until Google came out of nowhere only a few years back. When crafting a new marketing

Typecast typefaces
I must admit that I noticed it immediately. It was probably a week or so before my RSS feeder blew up from all the hysteria: IKEA's decision to drop the use of Futura in favor of Verdana in its recently shipped Fall catalog.I'm certainly not trying to brag. In fact, I'm not all that proud of myself that I notice these things sometimes. I literally walked past the stack of mail in the office, saw the catalog and thought what happened to Futura?So why all the hoopla over a stupid typeface? Well, just like the design of logos, typefaces garner a lot of attention in the design community. Without being in the room, we have no idea why IKEA decided to abandon