High cost to produce doesn't validate high price
When we start talking to a client about their service or product one of the first questions we ask is: how do you come up with your price?It's a fully loaded and important question. Sometimes the answer is because it's in a competitive range. Oftentimes they rattle off a margin that they want to hit and work forward from the cost to produce. Other times w

Stand above your competition; don't kick 'em
It still amazes me that brands continue to take the approach of slamming the competition in order to get their point across. I just don't get it. It seems like the easy way to make a TV spot or advertising campaign. Funny over effective only works for those interested in watching the Super Bowl mainly for it's 30 second sitcoms.Verizon's "There's a map for that" spots are hilarious. But are they winning cell phone users over? It seems to me that they only focus on AT&T's negatives. The same rings true for the Droid's iDon't campaign. Tell me about the Droid, not what the iPhone isn't.

Is Disney messing with its story?
It looks like Mickey Mouse is going under the knife for a makeover. Some would argue that changing this icon is the worst thing Disney could possibly do. I don't think it's necessarily a bad idea, but unfortunately, when change like this happens it tends to be over the top. Eventually

Automotive Hall of Fame recognizes SOZO | Pivotal client
We say it a lot, but the best clients and greatest success stories are with those who are passionate about their business. Without exception that is always the case. So it's pretty exciting to see a client and entrepreneur who is extremely energetic and passionate about his companies be recognized for his outst

No you're not!
The worst thing you can do in a branding campaign is tell someone you're something that you're not. So with that in mind when was the last time you thought Yahoo! as the "home on the web"?Exactly.It appears as though the online business is preparing to launch an aggressive brand strategy with the intent to position the website as the "end all, be all" on the web.Unfortunately, things have changed. Yahoo! may have once been the home on the web. Heck, it was the mansion until Google came out of nowhere only a few years back. When crafting a new marketing