Ways to promote your website #26 - Specials and Promotions
Everyone likes to get a deal. You might consider having a special promotions section on your Web site. You’ll want to change your promotion fairly frequently and let your site visitors know: “We change our specials every week. Bookmark our site and keep checking back!”You might employ permission marketing here as well: “We change our specials every week. Click here if you’d like to be notified when we update” or “Click here to receive our e-specials weekly.” If you send e-specials via e-mail, make sure you give them a reason to visit your siteand provide the appropriate hypertext links in the e-mail.Make it easy to have your site visitors tell t

Ways to promote your website #25 - Everyone Wants the Best Price—Coupons and Discounts
Offer coupons and discount vouchers that can be printed from your site. You can change the coupon daily or weekly to encourage repeat visits. People will come back to your site again and again if they know they can find good deals there. This is a great strategy to use in conjunction with a free sample giveaway. If people liked the sample, give them a coupon to purchase the regular version at a discount. If they like the regular version, they may purchase it again at full price or recommend the product to a friend. You can also ask people if they want to be notified by e-mail when you update the coupons on your Web site. This once again gives you the opportunity to present them wi

Ways to promote your website #24 - Give a Taste of Your Product with Sample Giveaways
Use a traditional marketing approach and give away free samples of your product from your Web site. After giving away the samples, follow up with an e-mail. Ask the people who received a sample what they thought of it, if they had any problems, and if they have any questions.Direct the samplers back to your Web site for more information and discounts on purchasing the regular version of the product. If you have a number of products, you might consider alternating your free samples.Ask if visitors would like to be notified by e-mail when you change your free sample. This gives you permission to e-mail the visitors on a regular basis to remind them about the sample. Yo

Ways to promote your website #23 - Free Stuff—Everyone Loves It
Giving things away is a great way to increase traffic—everybody likes a freebie. If you give something different away each week, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where people can receive free stuff. To find these listings of free stuff, simply go to a search engine and do a search on “Free Stuff Index” or “Free Stuff Links.” You will be amazed at how many people are giving things away online.You don’t have to give something away to everyone. You could simply have a drawing every week. You could then ask

Ways to promote your website #22 - Use a What’s New Page for Repeat Visits
A What’s New page can mean different things to different sites. For some, this page updates users with the summaries of the most recent product or service offerings. Your What’s New page should be accessible from your home page so that when people visit your site they do not have to search through your entire site to find out what is new.If visitors repeatedly find interesting additions in the What’s New section, they will come back to your site on a regular basis to check out what’s new. Without this, they might visit and search through your site and find that nothing is new and they just wasted 20 minutes looking for anything new. Here you can leverage this repeat-traf