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Efficient Advertising

 

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Blog Name: Efficient Advertising
Url: http://www.attilabujtas.blogspot.com/
Language: English
Topics: advertising, marketing, strategy
Description: (ADVERTISING AS WE KNOW IT WILL DISAPPEAR) Case studies, presentations, researches, charts about the change of media consuption and efficient advertising. The finest selection by Attila Bujtas.
Popularity: 100 Followers

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Everybody knows somebody who loves a Honda
Facebook Honda fans are invited to join the social experiment by indicating that they either are a fan of Honda or know someone who is. Users are then given an opportunity to invite their Honda loving Facebook friends to join the page. From there, users can become a fan of Honda and become a fan of Insight, Fit and Accord Crosstour. The remaining nine Honda vehicles will have fan pages in the near future.Once users participate, they can see how they are connected to their friends, view a chain of friends in their Honda web, and find out just how long their chain extends around the world—e.g., XX people in XX countries. Early participants in the social experiment may also be chosen t
Verizon+Motorola Droid = iPhone killer campaign
Rob Jackson @ Phandroid.comThe Verizon Wireless marketing department is playing this very, very well. Ever since the Motorola Sholes was rumored it has by FAR been the most discussed/desired Android Phone to date. There were little itty bitty leaks here and there but nothing official. Heck, Verizon and Google even announced a partnership, held up the phone to the public, but didn’t announce an actual device. And last night the company aired this commercial during the Major League Baseball playoffs:There aren’t a
Measuring Social Media ROI - Meteor Solutions Webinar
How to track, measure, and calculate Social Media ROI. Includes case studies and simple models.
Vatera online kampány - az elvékonyodó betonoszlop esete
Avagy a második félidőben már nem hagyta ki a ziccert a Vatera, sőt...Nemrégiben ütöttem és dícsértem a Cluso Vatera kampányát, aztán jött egy Depo féle válaszocska, ami nem hogy ártott a Vaterának, még jót is tett neki (is). És még nincs vége. Elindult a beígért árverés. És nem is akármilyen...ÉS IGEN, ÉN IS! Én is ráugrottam a Mercire, bsza meg! Bejelöltem a Facebook Verát is. Pedig mennyire visszataszítónak találta
David Armano - The Value of Visual Thinking in Social Business
Presentation given at Blogworld 2009

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