The Changing Face of PR
PR has changed in the past few years. The main difference in how PR works now is the speed of publication of information. When In Press first started in business almost 19 years ago, most information was still in printed form and it could take up to 3 months before we saw our information in the press. Now, with the burgeoning number of websites and e-zines, not only do we have much more targeted information but also our news gets released much faster. A press release written today can be published online tomorrow – or sometimes even the same day. Our primary audience is no longer just a handful of journalists. By distributing and publishing press releases thr

Need to Get Press Coverage?
Okay, these aren’t the fancy ideas, I’ll give you some of those later. But simple, “let’s get started with some straight-forward press relations”. 1. Press Releases Short 200-300 word articles that are sent out unsolicited to editors, together with a photograph, if available, is a particularly cost -effective way of gaining coverage about products or company news. We have a comprehensive and up-to-date database of all the relevant trade and technical magazines. 2. Application Articles These tend to be longer than press releases, usually 850-1,500 words. Rather than se

The Power of PR
Many people ask how we can evaluate the results from the press relations activity. It’s really not an easy question to answer and  I’ll talk about what we do at In Press in a subsequent post. But this is a boast post, so I’ll tell you how powerful PR was for a client of mine last week. There they were in the US negotiating new distributor deals with some major organisations. Talks were going well with one particular company when the company’s PR walked in with one  of the leading magazines in the marketplace. “I was looking through this journal for our advertisement and any coverage we had, when I came across this.” she said

So What’s Taken Me So Long?
It really is a case of the Cobbler’s Children isn’t it? But I’m glad  it appears that it’s not just me and the phenomenon is not an unusual one! Ben Dattner writing in Psychology Today suggests that it is common, so maybe I shouldn’t worry so much? Okay then, I won’t spend the whole time making excuses about how I’ve been to busy sorting out my clients’ blogs and Twitter accounts, writing and publishing their press releases and articles… yada, yada, yada. So time to practise what I preach. Buy my ow