Efficiency VS. Effectiveness
The Prius Effect is one of the most celebrated situations where information directly effects the actions of individuals. Prius owners can be highly effective in conserving energy since they have real-time data at their fingertips allowing them to change their actions to mak

The American Dream Machine
In 1971 PBS launched a program called The Great American Dream Machine – a satire based on political comedy. What really stuck out in this series wasn’t Chevy Chase but Marshall Efron and his critical look at consumerism. “One notable skit was on the different size descri

The Last Mile to Thanksgiving: Are You Hungry For Change?
Trying to come up with some blog topics around the holidays for Hohm I headed out to my parents who are always up for a cup of coffee and some strong debate early in the morning. Quickly the conversation tuned into the upcoming holiday and what is the possibility of households conserving energy by preparing food in one location while the

Damn HashTags With Baratunde Thurston
At the Web 2.0 Expo Baratunde Thurston editor of The Onion gave the most energetic key note speech to date. With a great rhythm Baratunde kept the crowd engaged compared to the Microsoft speech yesterday where event holders had to pull the twitter feed because the audience was harping on the speaker so bad. Moreover Baratunde did a great job talking about the importance of hashtags and most importantly how twitter topics can go viral. Here’s his speech just minuets after he spoke.

The Green Revolution – Why now?
Most Americans have no idea where their power and utilities come from. We’ve been blessed with the ability (for those that pay their bills) to turn on the lights with a flip of the switch. However to transfer this amount of power to your home, neighborhood, city, county and state is a massive undertaking, and frankly it’s being questioned if it’s a sustainable model, or in other words, it’s not working anymore. There are 6 colliding trends- a stressed grid infrastructure, global warming, energy costs, customer expectations, down economy and technology – that are creating a tidal wave for the consumers, utilities, and America as a whole. The first three trends