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“You Can’t Manage What You Don’t Measure”
| Word of Mouth Marketing (WOMMA) GuidebookThe WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and init...more |
New book: “Harnessing the Groundswell”
| Harnessing the Groundswel: Drive Your Business With Empowered Employees and CustomersForresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Grou...more |
Who do you trust?
| Deconstructing authority in social context of a wired worldClay Shirky continues to provide insightful comments about the changes permeating our society in the context of the fundamental changes br...more |
Gracias a la Vida (in memoriam)
| Thank you, Life, for you gave me so much.You gave me two stars for eyes and when I open themI can perfectly distinguish black from whiteAnd up above in the skies the constelationsAnd in the crowds ...more |
A kinder, gentler philosophy of success
| Alain de Botton examines our ideas of success and failure — and questions the assumptions underlying these two judgments. Is success always earned? Is failure? He makes an eloquent, witty cas...more |
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