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eMedia Advisor · 1Y ago

Are you going to “Like” the New Facebook “Send” Button

Just when you thought you had it all figured out, Facebook rolls our another major wrinkle to Facebook marketing. The “Send” button. The Send button is a social plugin that, like the “Like” button, websites can use to let users broadcast information they’re consuming on the web to their friends on F
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eMedia Advisor · 2Y ago

Advertising Salespeople Could Become Extinct

I read a post this morning by Daniel Ambrose, an editor for Online Pubishing Insider where he speculates that the success of Google’s and similar sites ability to create 90% of their revenue without salespeople. I have wondered about this also. I fundamentally agree with his premise, which is that e
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eMedia Advisor · 2Y ago

Advertising Salespeople Could Become Extinct

I read a post this morning by Daniel Ambrose, an editor for Online Pubishing Insider where he speculates that the success of Google’s and similar sites ability to create 90% of their revenue without salespeople. I have wondered about this also. I fundamentally agree with his premise, which is that e
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eMedia Advisor · 2Y ago

Building Brands Online – The Silent Click Has Value!

Recent studies show that consumers spend 40% of their media time online making online advertising an ideal place to deliver brand messages. However, in the past we have used only one metric to measure online advertising…clicks.  We were wrong! The Online Publishers Association, OPA, released a study
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eMedia Advisor · 2Y ago

Building Brands Online – The Silent Click Has Value!

Recent studies show that consumers spend 40% of their media time online making online advertising an ideal place to deliver brand messages. However, in the past we have used only one metric to measure online advertising…clicks.  We were wrong! The Online Publishers Association, OPA, released a study
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eMedia Advisor · 2Y ago

“You must unlearn what you have learned.” –Yoda

I am reading through reports this morning from the Business Marketing Association’s annual meeting which had the theme “Unlearn”. It is about time! Regardless I give them credit for their efforts. Here are some of the more interesting points that were presented. “Business marketing is rapidly changi
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eMedia Advisor · 2Y ago

“You must unlearn what you have learned.” –Yoda

I am reading through reports this morning from the Business Marketing Association’s annual meeting which had the theme “Unlearn”. It is about time! Regardless I give them credit for their efforts. Here are some of the more interesting points that were presented. “Business marketing is rapidly changi
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eMedia Advisor · 2Y ago

Study Shows Print Advertising Drives Online Leads

Can print advertising drive online traffic? Yes, according to a study released by Telemetrics, a Toronto based company that focuses on call tracking and measurement solutions. Tracking unique URL activity in addition to call measurement demonstrated a 78% increase in overall leads in the study that
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eMedia Advisor · 2Y ago

Study Shows Print Advertising Drives Online Leads

Can print advertising drive online traffic? Yes, according to a study released by Telemetrics, a Toronto based company that focuses on call tracking and measurement solutions. Tracking unique URL activity in addition to call measurement demonstrated a 78% increase in overall leads in the study that
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eMedia Advisor · 3Y ago

The Point is the Conversation

Social media has been spreading like a disease, except it’s not a disease. It’s the overnight sensation that’s taken about 7 years to appear overnight. Everyone, but everyone’s had a look at Social Media and formed an opinion – waste of time, waste of money, don’t understand it, can’t see the point.
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