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Flacklife
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| Blog Name: | Flacklife |
| Url: | http://www.flacklife.com |
| Language: | English |
| Topics: | public relations, communications, media |
| Description: | Bob LeDrew's take on issues around PR, communications, social media, and popular culture. |
| Popularity: | 26 Followers |
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Aviva scores a home run with community competition
I was driving between meetings yesterday and turned on CBC Radio's "All in a Day." Host Alan Neal was speaking with a young woman named Alyse Schachter, who is part of a VERY cool competition.Alyse came up with an idea called "Snacks in Packs" -- a way to ensure that children who get food and support during the week from school breakfast and lunch programs, etc., get to take a backpack full of nutritious snacks home with them over the weekend.The idea's a great one, and she is a great evangelist for it.But the competition is what has impressed the heck out
I was driving between meetings yesterday and turned on CBC Radio's "All in a Day." Host Alan Neal was speaking with a young woman named Alyse Schachter, who is part of a VERY cool competition.Alyse came up with an idea called "Snacks in Packs" -- a way to ensure that children who get food and support during the week from school breakfast and lunch programs, etc., get to take a backpack full of nutritious snacks home with them over the weekend.The idea's a great one, and she is a great evangelist for it.But the competition is what has impressed the heck out
Pitch FAIL. But thanks for your interest.
I got the following pitch today. I'm redacting it to remove identifying information, but man, does the last line of that covering note grate on my nerves. To the best of my knowledge, I've never expressed interest in this company.Here goes:Greetings! COMPANY X, LLC just posted -- COMPANY X empowers passionate online publishers with addition to its PROGRAM Y. Please contact us if you need any additional information. Thank you for your interest in COMPANY X, LLC.Best Regards,PR DepartmentPHONEpress@COMPANYX.com Original Collateral Text:
I got the following pitch today. I'm redacting it to remove identifying information, but man, does the last line of that covering note grate on my nerves. To the best of my knowledge, I've never expressed interest in this company.Here goes:Greetings! COMPANY X, LLC just posted -- COMPANY X empowers passionate online publishers with addition to its PROGRAM Y. Please contact us if you need any additional information. Thank you for your interest in COMPANY X, LLC.Best Regards,PR DepartmentPHONEpress@COMPANYX.com Original Collateral Text:
Change can be frightening. And good.
Wanted to let you know that I am leaving Algonquin College after a year or so here to embark on a new / not-new adventure.From 1994-2000, I worked as an independent PR consultant, and I'm going to return to that career. That's the not-quite-new part of this adventure. I'm looking forward to being able to do work for clients in a direct way, with a bit more freedom from some of the organizational hoops that need to be jumped through, and also to the slightly intimidating and also freeing sensation of being responsible for myself in a way that's not possible when working on staff for an organization.What can I do for an org
Wanted to let you know that I am leaving Algonquin College after a year or so here to embark on a new / not-new adventure.From 1994-2000, I worked as an independent PR consultant, and I'm going to return to that career. That's the not-quite-new part of this adventure. I'm looking forward to being able to do work for clients in a direct way, with a bit more freedom from some of the organizational hoops that need to be jumped through, and also to the slightly intimidating and also freeing sensation of being responsible for myself in a way that's not possible when working on staff for an organization.What can I do for an org
How to understand these new technologies?
While the buzz is deafening about Twitter, Yammer, and other hotsy-totsy social media tools, Seth Godin points out that lots of businesses can't even manage to get e-mail right. By the way, the SMTP protocol has been widely used for about 25 years.Sigh.Photo by Adam Tinworth.
While the buzz is deafening about Twitter, Yammer, and other hotsy-totsy social media tools, Seth Godin points out that lots of businesses can't even manage to get e-mail right. By the way, the SMTP protocol has been widely used for about 25 years.Sigh.Photo by Adam Tinworth.
Thoughts on Blogola
Spent a pleasant few minutes (so few, but they go so fast) talking with Kathleen Petty and Andrea Tomkins on CBC Radio this morning talking about giveaways and bloggers.As I drove home, I thought about the frustration of having what, to radio, seems like a fairly significant discussion about a subject, but in reality, missing out on the thousands of posts, let alone thousands of words, written about blogger relations and ethics around giveaways to bloggers.A couple of thoughts that I wasn't able to get into the discussion:According to
Spent a pleasant few minutes (so few, but they go so fast) talking with Kathleen Petty and Andrea Tomkins on CBC Radio this morning talking about giveaways and bloggers.As I drove home, I thought about the frustration of having what, to radio, seems like a fairly significant discussion about a subject, but in reality, missing out on the thousands of posts, let alone thousands of words, written about blogger relations and ethics around giveaways to bloggers.A couple of thoughts that I wasn't able to get into the discussion:According to
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