flyte blog: Web marketing strategies for small business
| Blog Name: |
flyte blog: Web marketing strategies for small business |
| Url: |
http://www.flyteblog.com |
| Language: |
English |
| Topics: |
web marketing, SEO, small business |
| Description: |
Advice and information on Web marketing for small businesses. Learn more about search engine optimization, email marketing, blogging and social media. |
| Popularity: |
29 Followers |
Book Review: Trust Agents: Using the Web to Build Influence
I've often said that the best book on social media marketing is Dale Carnegie's How to Win Friends and Influence People. Although Carnegie never updated his Facebook status, tweeted or even commented on someone else's blog, the lessons one can learn from that book can be used to win Facebook friends and Influence people on the social webs.
How Does Web Marketing Help Your Business?
At flyte we have a model called Holistic Web Marketing; it's a way of explaining how Web marketing helps improve your online visibility, drive qualified leads to your Web site, and convert that traffic into business. There are four pieces:
Attraction: How do you drive qualified traffic to your site?
Retention: How do you keep the lines of communication open after they leave your site?
Conversion: How do you get them to make a buying decision or move further down the sales cycle?
Measurement: How do measure your site's effectiveness and whether your Web c
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