Forge Ahead

SOPA, and it’s sister act PIPA, are two pieces of legislation that have gotten an ungodly amount of press on the Interwebs (mostly on the geek sites I frequent), but I remain unsure of how aware the public at-large is of the possible affects internet censorship could have on their online experience.

By now you probably know how much we love Mashable. It’s a great source for all things social media and tech. A recent post gives some stellar advice on how to increase your company’s Google ranking. Simple, straightforward rules to follow. Trust us, you’ll want to check it out.

Every year, well known brands disappear, falling off the map like ships off a flat globe. And chances are, you don’t even notice. As I’m sure you don’t want your brand to be one of these “missing persons,” check out the list of top brands that became extinct this year. (courtesy of 24/7 Wall St) [..

OK. The title about says it. If you haven’t been keeping up on the latest and greatest social media tools, this blog’s for you. Care of Mashable (where else!!), check out some of the top new social media tools you may be missing. Get ‘em while they’re hot!!

While TIME declared 2011 the “Year of the Protester,” many would argue that it was the year of Steve Jobs. I’m not an Apple fanboy. I’ve never owned an iPod, an iPhone or an iPad. But I can’t deny the contributions these technologies have made to the way I live, work and play, because they’ve [...]

Great piece by Jon Steinberg in AdAge this week about the turnabout we’ve been seeing with advertising – moving away from picture perfect imagery and too-good-to-be-true good looks to the gritty, grainy reality of life. The proliferation of home made video and the thickening of consumer skin has mad

Word-of-mouth is the ultimate prize for any marketing campaign. How do you “get people talking.” Word of mouth isn’t just for the water cooler anymore. It’s really the essence of social media. Two Wharton hot shots recently took on the question of exactly how optimum word-of-mouth is achieved. Below

If you want to build an online audience (Facebook anyone?) or kickstart your sales, social media contests are your answer. An effective social media contest or giveaway will drive Facebook “likes,” generate Website traffic and, if done right, go viral. From our good friends at Mashable, here are som

Many of you marketing aficionados are probably aware of Overstock.com’s effort to change the company name to O.co. I have no idea why the change was suggested – much less enacted – but after five months the name change experiment is over. According to AdAge, “The online retailer’s president, Jonatho

There has been much speculation about Google+ and the impact it will have on the social media landscape (ie, Facebook). Google+ initially resisted branded pages, but recently relented. However, brand owners shouldn’t get their hopes up about the ease of use of these pages. Google+ will not allow the