Web Based Strategy for the Indianapolis Prize
As the Indiana website development provider for the Indianapolis Zoo, we have had the pleasure of taking on a complete web re-design of the Indianapolis Prize, the visible component of the internationally recognized conservation efforts being undertaken by the Indianapolis Zoo.The Indianapolis Prize is the largest individual monetary award for animal species conservation in the world and is given as an unrestricted gift to the chosen honoree.  The Prize is given every other year to an individual who has made extraordinary contributions to conservation efforts involving a single animal species or multiple species.

It's 4PM...Do You Know Where Your Domain Name Is?
Do you know who owns your domain name? It's a simple question and usually very easy to find the answer to. Surprisingly, in a lot of cases, your web development company owns your domain name. This isn't really a problem unless your web company was owned by a high school friend of your son's who graduated and moved to the Antartic. Why is this important? Well each and every year you are required to pay a fee to use your domain name. Of course, you can prepay for years ahead of time (which, by the way, can help SEO). However in almost all case we see, the domain has been set up to renew each year.What happens if you don't pay? You can lose control of your domain n

New Indiana Video Production Tools for Nonprofits from YouTube
Online video is just in the infancy stages of tracking analytics and encouraging conversion, but YouTube just took the progress a step further with the addition of their new video tools for nonprofit organizations. Fusework Studios has probably done more Indiana video production work for nonprofits than any other corporate video production agency in the State of Indiana. Nearly all of our nonprofit clients want to share those videos on their website, so even little steps towards improving engagement, conversions and donations are a big deal to us.YouTube has a nonprofits division that has been introducing extra features just for not-for-profit o

Three Easy Steps to Objectively Approach Any Web Based Strategy
As Director of Internet Services at Fusework Studios, I have the pleasure of working with many different parties on any given project: project managers, designers, clients, executive staff and other developers. Whenever you have many different intelligent people working on any given project, there are tendencies in which opinions can cloud an objective web based strategy. The goal of any project should be what needs the project addresses and the l

The Eight-Minute Website Strategy Workout
I woke up today tired and late. There are several things I could have done, but exercise was the only thing that I needed to do. With forces against me, I mustered up the strength to push play on the VCR.A slow march ensues, and soon my eyes are opening. Stretching begins rejuve