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Sales training tips for handling cold calling objections, part III
| Here is part III of my short sales training article on handling cold calling objections…
“I’ve had a bad experience with your company in the past!”
As objections go this one is slightly different as it may not be an objection at all, it could potentially be a complaint. For this reason it needs to be dealt with as a complaint to avoid stirring it up into something more.
Most salespeople are confrontational when put into this kind of scenario. That’s a shame as it really is the complete opposite of how you need to behave to deal successfully with this kind of situation.
Here’s a simple 6 step process for dealing with complaintsmore |
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