Happy Thanksgiving, everyone! A thought for the Holiday…
As a member of the Social Media Marketing group, I get the occasional e-mail from the group’s owner, Mike Crosson. Yesterday’s e-mail was so timely for the occasion, I thought I would repost here: I wish everyone a very happy, safe and special Holiday with your loved ones. Consider this: just for the day, don’t go on Facebook… instead, show your face to someone you haven’t seen in awhile. Don’t Twitter, unless it’s at a joke one of your friends makes at a party. And the only Flickr you should be looking at is a cozy fireplace or maybe a good movie on TV with your family and a big bo

Trends on Mobile Social Computing: Business Anytime, Anywhere
Over the next three to five years, the continuing spread of mobile technology will have a dramatic impact on the way companies do business. Companies that embrace mobile technology will see improvements in productivity and operational efficiency that were unimaginable only a few years ago. In fact, mobile technology can’t be seen as a luxury anymore; it’s a necessity. Some companies are already using mobile applications to deliver increased customer satisfaction and productivity; for them the future is already here. In many organizations, though, there’s a disconnect between the changing nature of work and the way business is transacted. Pr

Defining Attributes, Responsibilities, & Expectations for Your Social Media Ambassadors
So, as a company, you now recognize that a socially networked company makes for a more human workforce. So, what are the next steps to making employees social media ambassadors? There really are two different approaches to empowering your employees as social media ambassadors. You can either give open access to your entire employee base (such as Zappos) or start with a “pilot group” of officially recognized ambassadors. I don’t know that either approach has more proven benefits over the

Defining Attributes, Responsibilities, & Expectations for Your Social Media Ambassadors
So, as a company, you now recognize that a socially networked company makes for a more human workforce. So, what are the next steps to making employees social media ambassadors? There really are two different approaches to empowering your employees as social media ambassadors. You can either give open access to your entire employee base (such as Zappos) or start with a “pilot group” of officially recognized ambassadors. I don’t know that either approach has more proven benefits over the

Creating an Employee Profile for Social Media Participation
There is no doubt… a socially networked company makes for a more human workforce. I’ve recently posted a lot of articles around the topic of social media guidelines / policies for companies who are leveraging the power of social media to drive employee engagement and participation. Yesterday, I posted an article on how to make employees social media ambassadors (the main content was gleaned from Creative Underground). All of