A Socially Networked Company Makes for a More Human Workforce
I love how social media has made our world just a little smaller — bringing people together across the globe who might not have met otherwise. For business, one of the biggest and most under-realized advantages to integrating social networking tools  is that it humanizes a corporate workforce beyond just the typical four walls of a cubicle or office, and brings global colleagues and peers together to collaborate and communicate with each other who might

Yes, It’s Time to Create that Social Media Policy for Your Company
It’ s really no longer a question of IF your company should establish social media guidelines  but rather WHEN will you create them. With the growing audience of social media users internally and externally, it would be to a company’s detriment to overlook community policies for their employees. If you haven’t realized the full impact of how social media can impact your company brand and marketing efforts, you should check out these 5 Social Media Disasters. Some ideas on

How To: Establish A Social Media Culture In Your Company
Original Post: How To: Establish A Social Media Culture In Your Company, Willis Wee A strong social media culture is beneficial for any company. But for those who still need reasons: (1) An aggregated effort by the entire company can greatly increase your company’s online presence. This essentially translates to free publicity. (2) Being social media-ish, consumers tend to associate your company with words like ‘cool’, ‘fun’, ‘approach

Defining Employee Roles for Social Media Participation
I recently came across this post by Lawrence Liu called, Social Media and New Roles For Employees. It is a wonderful post regarding employee roles in social media, the importance of aligning with marketing so that employees understand go-to-market messaging, as well as some thoughts on being translucent as opposed to transparent. This post also ties very nicely in with Jeremiah Owang’s discussion on the five ways companies le

Making a Business Case for Social Network Recruiting
Original Post: The Many Benefits of Social Network Recruiting: Making a Compelling Business Case How do you convince cynical executives to fund a social network recruiting effort? It’s hard to argue against the statement that social networking (i.e., Facebook, Twitter, YouTube) is an extremely hot topic in business. But I have yet to find a single CFO or senior executive willing to fully fund a comprehensive social network recruiting strategy based merely on the fact that it’s a hot concept.