Get Elastic - The Ecommerce Blog
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| Blog Name: | Get Elastic - The Ecommerce Blog |
| Url: | http://getelastic.com/ |
| Language: | English |
| Topics: | ecommerce, usability, marketing |
| Description: | You may be wondering why we call our blog Get Elastic. Well, the fingers behind this blog represent Elastic Path Software - an ecommerce software vendor. “Elastic” refers to the platform’s flexibility - as your sales grow and ecommerce trends emerge, you won’t outstretch what the EP platform can help your site achieve. Find out more about how Elastic Path Ecommerce Software can help you “Sell More, Work Less.” We eat, breathe and sleep ecommerce and we’re passionate about innovation. Get Elastic is a way to blend the two and start a conversation with all online retailers and Internet marketing buffs, whether you’re using our platform or not. We want to stretch your ideas on how to sell on the Internet by covering emerging media and technology. We hope you get a bit more elastic every time you visit. Get Elastic is also recognized by TopRank as a top search marketing blog, and is also an AdAge Power 150 blog. |
| Popularity: | 11 Followers |
Blog Feed
Cart Abandonment: The Case for Christmas Cookies
It’s Black Friday and the 2009 holiday season is “officially” underway. Retailers are hoping for higher online sales, but paradoxically, will most likely see higher-than-average rates of cart abandonment. SeeWhy, a company that tracks shopping cart abandonment rates, reports the average across industries in October 2009 was 71%). But if your abandonment rate is 71%, it doesn’t mean you’ve lost 71% for good. We know that there’s no one reason a cart is abandoned. Forrester Research surveyed men and women who s
It’s Black Friday and the 2009 holiday season is “officially” underway. Retailers are hoping for higher online sales, but paradoxically, will most likely see higher-than-average rates of cart abandonment. SeeWhy, a company that tracks shopping cart abandonment rates, reports the average across industries in October 2009 was 71%). But if your abandonment rate is 71%, it doesn’t mean you’ve lost 71% for good. We know that there’s no one reason a cart is abandoned. Forrester Research surveyed men and women who s
Targeted Selling: Carrots in the Cart
Targeted selling refers to the delivery of content and offers to different site visitors and customers based on what you know about them. You can apply targeted selling rules to featured products on a home page, cross-sells/upsells on product pages, promotional banners on home pages or search results, or even in the shopping cart. The most common offer you’ll find on a cart summary page is “you are $X away from free shipping” when a free shipping promotion is offered on pu
Targeted selling refers to the delivery of content and offers to different site visitors and customers based on what you know about them. You can apply targeted selling rules to featured products on a home page, cross-sells/upsells on product pages, promotional banners on home pages or search results, or even in the shopping cart. The most common offer you’ll find on a cart summary page is “you are $X away from free shipping” when a free shipping promotion is offered on pu
Boost Average Order Value: Position Your Site As A One Stop Gift Shop
One of the tips I shared in my interview with Shawna Fennell of eComExperts last week was to position yourself as a one-stop-shop this Christmas to boost your AOV (Average Order Value). The idea is to sell the customer on the idea that he or she can shop for everyone on the Christmas list (or as many as possible) in your store. The problem is not everyone has figured out what gifts they should get – a lot n
One of the tips I shared in my interview with Shawna Fennell of eComExperts last week was to position yourself as a one-stop-shop this Christmas to boost your AOV (Average Order Value). The idea is to sell the customer on the idea that he or she can shop for everyone on the Christmas list (or as many as possible) in your store. The problem is not everyone has figured out what gifts they should get – a lot n
Holiday Season: Are You In the Game or on The Bench?
This week I had the pleasure of sitting down (virtually) with Shawna Fennell of One Choice for Your Store for an interview on her Webmaster Radio show, Ecom Experts titled Holiday Preparations for Online Retailers (on-demand link). One of the questions Shawna asked was What should retailers be doing during the holiday season n
This week I had the pleasure of sitting down (virtually) with Shawna Fennell of One Choice for Your Store for an interview on her Webmaster Radio show, Ecom Experts titled Holiday Preparations for Online Retailers (on-demand link). One of the questions Shawna asked was What should retailers be doing during the holiday season n
Key Trends in B2B: Webinar Recap
This post is the Coles-notes version of Brian Walker of Forrester Research’s presentation: Key Trends in B2B eCommerce: From Fulfilling Demand To Creating Demand If you missed it, you can catch the replay at the above link. The replay includes all Brian’s screenshots of real B2B examples (which didn’t look right when resized to fit the blog specs) so I recommend you check it out to get the full ef
This post is the Coles-notes version of Brian Walker of Forrester Research’s presentation: Key Trends in B2B eCommerce: From Fulfilling Demand To Creating Demand If you missed it, you can catch the replay at the above link. The replay includes all Brian’s screenshots of real B2B examples (which didn’t look right when resized to fit the blog specs) so I recommend you check it out to get the full ef
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