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Service businesses: Attract clients and sell more products with less effort.
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Cathy Goodwin
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Good Cat Marketing

English - Online Marketing, Website Marketing, Copywriting
http://www.GoodCatMarketing.com/blog
Good Cat Marketing · 5M ago

Website Marketing: 3 Reasons NOT To Get A Website Makeover

Business owners often view “website marketing” as “website makeover.” In fact, your website marketing may be fine just the way you have it now. Every so often I get invited to critique a solo-preneur’s website… and I end up saying, “Hey, this website is terrific! Why on earth do you want a makeover?
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Good Cat Marketing · 5M ago

Copywriting Tip: Replace Your Elevator Speech With An Elevator Story

Replace Your Elevator Speech With Your Elevator Story Recently someone said to me, “I’m getting bored with my own elevator speech. I feel like I’m putting everyone to sleep … even me.” No wonder. My own intro to elevator speeches was the Basic Option 1: “You know how stressed-out people get when the
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Good Cat Marketing · 5M ago

Copywriting Tip: Finding Your Niche And Their Needs

Recently a service business owner posted in a forum: “How do I know what my niche REALLY wants?” This question is important because, as a copywriter, I encourage my clients to define their niches in terms of real problems. For effective copywriter, you benefit from not just understanding the problem
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Good Cat Marketing · 5M ago

Let’s talk about your sales letter …

Movies have trailers so I want to offer one to my readers. I’ll be starting a group for content creation in 2012 and want to take a test run on Tuesday December 27th at 2 PM Eastern / 11 AM Pacific. It’s like a group coaching program: limited participants, working with each person on every [...]
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Good Cat Marketing · 5M ago

Copywriting For Time-Starved Biz Owners: “Use It Or Lose It”

That phrase, “Use it or lose it,” echoes through my mind a lot these days, for both copywriting and possessions. If you’ve been following me awhile, you know I moved to Philadelphia last June. Originally I planned to stay for a year but … hey, there’s a reason this is my third time to move [...]
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Good Cat Marketing · 5M ago

The 5-Step Online Content Multiplier System For Time-Starved Entrepreneurs

So many of my clients and workshop participants say, “I hear what you say about creating online content. But who’s got the time?” As a copywriter, I write a LOT. I can’t afford to get writers block and I need a steady stream of ideas. Therefore I’ve put together this 5-step system. Step 1: Write [..
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Good Cat Marketing · 5M ago

Too Busy For Copywriting? 5 Things Every Small Business Owner Needs to Know About Hiring a Copywriter (Or Not)

I am always amazed by how many time-starved entrepreneurs will insist on hiring themselves as copywriters. To get some perspective, I just saw an excellent article by Brad Schorr, a copywriter specializing in mid-size manufacturing.  His article promised to share info about copywriting, but really i
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Good Cat Marketing · 5M ago

Guest Post: Gratitude As A Marketing Strategy By Dan Kennedy

[Guest Post by Famous Copywriter Dan Kennedy] Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except those who didn’t pay at all). We quickly instituted a number of corrective measures
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Good Cat Marketing · 5M ago

Copywriting For Content: Don’t just take my word for it …

Recently I presented a webinar on 5 basic steps of copywriting. You can listen to the audio portion here. One question from the audience was, “What’s the difference between content writing and copywriting?” I have to admit I was stopped cold for a moment. As a copywriter, I write almost everything m
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Good Cat Marketing · 5M ago

Your Compelling Profitable Online Presence: 3 Strategies For Time-Pressed Business Owners

Just what is an online presence, anyway? Is it just a website? If you’re a busy professional, your online presence becomes a way of extending your marketing power without investing additional hours. You market more productively without reducing your billable hours or your personal life. I used to en
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