Twitter Winning Formulas

Microsoft: Set to Continue Ignoring Email Standards

Website Usability: Show me the Usability

Dell and MTV Bring US Amplichoir
Amplichoir is a campaign launched by Dell and MTV which looks likely to be a huge success – “the biggest choir in the world”. Essentially it is a competition, where people have to record themselves on video singing Lollipop by The Chordettes (“lollipop, lollipop, ooh la la lollipop”) and upload these videos onto the Dell website so that others can vote. The winner of the competition will win VIP tickets to the MTV Europe Music Awards in Berlin. These videos will be combined into a video mosaic, just like the one below:

How an Infomercial Can Promote a Band
After I watched The Weezer Snuggie infomercial I actually searched for The Snuggie on Google. And yes, it’s for real. I know - cringe. The spoofed infomercial is a viral ad made to promote the exclusive Weezer Snuggie as well as the latest Weezer album, Ratitude. Apart from having the priceless LOL factor, the Weezer guys actually followed through on the offer. You can get the exclusive Weezer branded Snuggie with the new album for $29.99! Call now, this offer is limited.

Friday Fact Box: Where and How Do People Access the Internet?
There are a multitude of ways to access the Internet, and a plethora of places to connect from. So, what are the current trends? Whether you are still battling with dial-up in Krugersdorp, or riding the wave of WiMax in Helsinki, people all around the world are accessing the Internet in different ways and from different locations. Everyday, more people are going online on devices varying from laptops to gaming consoles and even MP3 players. Here are the stats on where and how people are accessing the net. Let’s start by taking a look at the bigger picture, as the Internet grows a

Top Tips for Writing a Newsletter that Rocks
Newsletters are incredibly effective marketing tools and if constructed and implemented correctly, can yield great results for your business. They are also one of the most cost effective, relationship building and lead generating tactics around. Pretty nifty, right? In comparison with traditional ads, newsletters have 4 times more readership (Source: Dartnell Co.). Not to mention that readers find newsletters more credible and believable than ads – providing an avenue to develop trust and credibility.

Interview: eMarketing and Financial Services
Many customers are giving up the feel of cash in their hands for the convenience of online banking. Image Credit: ZZZack Jaco Meiring is the Online Marketing Manager SA at Investec. He has experienced marketing on both sides of the fence (client and agency) and used to work at Quirk, so we should know. :) As with many sectors, the financial world h