In August 2007 after telling our clients for ages that they need to blog, I realised that like the plumber with the leaky tap, we didn’t bother about doing our own…! I had just just read Steve Noble’s PR 2.0 column in the weekly bible of Marketing, Advertising and Media – B&T Weekly – I realised how slack I have been!! So I decided to allocate some of my time to the venture of a personal blog. It should hopefully provide some insight into what I am encountering in the contemporary PR industry. Real thoughts, real moments, real opinion, based on practice and experience.So here it is, my regular ramble about our business, our industry, our clients and my often controversial views It is our job to get our clients' message to the community in the most effective manner and that is where PR 2.0 and Web 2.0 re-invented how we did things. Now we focus on Digital Media and Communication and making the process as simple as possible for all to benefit from ... and that is the aim of this blog to make Social Media and Business Communications as simple as possible!!