Hard Knox Life: A Brand Manager Blog by Dave Knox
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| Blog Name: |
Hard Knox Life: A Brand Manager Blog by Dave Knox |
| Url: |
http://www.hardknoxlife.com |
| Language: |
English |
| Topics: |
marketing, branding, digital |
| Description: |
Hard Knox Life is a dialogue on the changing landscape that marketers are faced with today. Written by Dave Knox of Procter & Gamble, it is a Brand Manager's view about the crossroads of marketing, media and technology |
| Popularity: |
4 Followers |
Have you placed your vote for the People’s Choice Awards?
One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards. In it’s 36th year, I think the 2010 show might just be one of the most exciting ones yet. Yeah I am biased but we have announced
Weekly Round Up: What caught my eye in recent weeks
Lots of interesting things for Brand Managers and Marketers to keep an eye on these days in the world of digital. Here are just a few of things that I found interesting in recent weeks:
Massive teams with Com
Sometimes it is better to not have an “end goal” in mind
This week while at an offsite brainstorm, I was reminded that sometimes not knowing what you hope to accomplish is actually the best approach. So often we are challenged to identify the “end game”…the goals we hope to accomplish. People want to know the objectives of a meeting, the agenda for a trip, etc. Th
The Virtual Goods Gold Rush
I have to admit, I have been fascinated by the Virtual Good / Social Gaming market lately. It is something I am going to be thinking / writing about more often in the coming weeks for sure. In the meantime, here is a great presentation that was recently given at the Virtual Worlds Conference. Great primer for those new to this space. [presentation embedded below].
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