The Long Tail - What It Is and Isn’t

Scio Consulting Partners with Apprenda for Rapid SaaS Product Enablement

FUD Rains on SaaS

SaaS: Who’s Driving Your Community?
People say that marketing for “cloud services” are really over the top right now – selling a lot more promise than can be delivered. If that’s true, social media is somewhere out in the stratosphere of hype – pushed into orbit by leaders like Twitter and

SaaS Case Study: Using Innovation Games for New Products
At Scio, we use Innovation Games with our clients in several contexts, from new product definition to ongoing product management. For a new product design, the games help us work with our client team to uncover customer requ

SaaS: DIY or Eat Your Own Dog Food?
I’ve noticed there are broadly two camps when it comes to developing new services for the Internet: Those entrepreneurs that feel they must do everything themselves regardless of

SaaS: Agile, Marketing & the Wheel of Death
In our first two podcasts for Haut Tech Conversations we covered service and pricing. Both subjects are c

SaaS Workshop: Charting Your Course to SaaS
SaaS is not a “one-size-fits-all” business. There are many options now for platforms and services you can use and the number is increasing every day. A lot of the information available is laden with marketing hype. How do you make the right decisions? We’ve been helping companies transition to SaaS as startups and from traditional licens