Make your smartphone smarter
I discovered a great new tool this week that made my smart phone a whole lot smarter and more convenient.   I think it is going to make me smarter as well!   http://www.vlingo.com/ is a website with phone apps for the Blackberry (which is the phone I use), iPhones, and other models such as Nokia and Windows Mobile.  This amazing application allows users to instantly send a text or email message, call a friend, search the Web, create a "note to self" and more by simply speaking into your phone

Top Five Ways to Increase Email Open Rates
What is the point of writing your customers an email or a newsletter if they don’t open it?   A successful email campaign depends completely on having a compelling subject line.  Here are the top five ways to drastically increase the chances of your emails being opened, and read, by your clients, and potential clients.  Use customers’ names within the subject line:

Define Your Ideal Client
Is your marketing message too big?One of my "big rocks" when working with clients is helping them define their target market.  It is essential to identify what types of clients we want to work with so we can fish where the fish are.  Many of my clients are reluctant to narrow ther market because they feel they can work with practically everyone, and they don't want to lose potential clients.While it's true that many health practitioners can work with anyone, everyone needs to eat a healthier diet, exercise and manage their stress levels, right?  Defining a ta

Number One Mistake When Leaving Comments on Blogs
One of the best ways to drive a lot of extra traffic to your own blog and website, is by commenting on other blogs.  This is a wise SEO strategy for one compelling reason.  Because backlinks are considered to be great "Google juice", the number of backlinks that are created can dramatically increase website traffic.  An effective search engine optimization strategy should include following at least ten blogs within your niche market, and reading/commenting on three blogs per day.  Three comments with backlinks every day for 365 days would result in 1,095 extr

Google Connect Turns Your Blog Into A Social Network
Google Friend Connect Google Friend Connect is a service provided by Google that lets people connect with friends on different websites. It is an open social application that started in May of 08.  It simplifies the connection between social and non-social websites and to simplify applications and content.  It allows users of any service such as Yahoo, Gmail, Hotmail, AIM, etc. to login and have access to Google Connect's services.  Basically, it turns your blog into a social network where fans can interact wit