Hotel eCommerce Insights
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| Blog Name: | Hotel eCommerce Insights |
| Url: | http://hotelecomminsights.blogspot.com |
| Language: | English |
| Topics: | ecommerce, internet marketing, search engines |
| Description: | The world of the internet has changed the way that people interact with hotels and book their stays. Check out this blog to get a better understanding of the issues that hoteliers face in marketing their hotels. I'll cover topics like: SEO, SEM, internet marketing, booking engines, competitive intelligence, social marketing, user generated content and more. |
| Popularity: | 8 Followers |
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Travel Discounting - The New Norm?
Image by elmada via FlickrIf there's one thing I learned as a revenue manager, it's that discounting doesn't increase demand!With discounting, you may be able to shift some share, but when demand is down you need to resist the temptation to discount. Your best strategy is to make sure that your are priced right and you are going after the busines
Image by elmada via FlickrIf there's one thing I learned as a revenue manager, it's that discounting doesn't increase demand!With discounting, you may be able to shift some share, but when demand is down you need to resist the temptation to discount. Your best strategy is to make sure that your are priced right and you are going after the busines
Consumers Use of Travel Web Sites for Booking Still Strong
Image by danielbroche via FlickrGreat news for those of us in the hotel eCommerce business. There is no report of our early death yet.In fact, according for PhoCusWright monthly visits to supplier and OTA sites were up 13% in Q2 2009 vs. same time last year. The PhoCusWright
Image by danielbroche via FlickrGreat news for those of us in the hotel eCommerce business. There is no report of our early death yet.In fact, according for PhoCusWright monthly visits to supplier and OTA sites were up 13% in Q2 2009 vs. same time last year. The PhoCusWright
Placing a Value on Your Fans
Image by Getty Images via DaylifeIn the hospitality world, we measure the effectiveness of what we do daily through RevPAR (revenue per available room), CPOR (cost per occupied room) and a lot of other metrics. In the online marketing world we are used to measur
Image by Getty Images via DaylifeIn the hospitality world, we measure the effectiveness of what we do daily through RevPAR (revenue per available room), CPOR (cost per occupied room) and a lot of other metrics. In the online marketing world we are used to measur
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