Ideasaurus

Trends are so elusive. "But what's next?" I always wonder.Here are some of the more popular trends I've noticed over the past year, re-imagined with my own obscure filters.Instead of dream catchers, intended to protect children from nightmares, allowing only good dreams to pass through, how about Go

This video has been floating around my office and the twitter and blogosphere now for a few weeks. It's one of the most beautifully done/packaged research bits I've seen. Informative and easy to watch.We All Want to Be Young from box1824 on Vimeo.Here are the points I found most interesting and why:

People have opinions and they aren't afraid to share them. This Lebron Nike spot and consumer generated response is the perfect example of the power of social media... Note the consumer generated piece has garnered about as many impressions as the original spot. I think this is a good thing for Nike

There's a new mini-documentary that's been released online called Influencers. It's all about trend setters. People who express themselves in ways that others want to listen to, react to and engage in. As one of the interviewees put it influencers emerge from places where people assemble based on pa

I think it's silly that planning is broken into so many specialities. Connections planning. Channel planning. Account planning. Media planning. Brand planning. Strategic planning. Cultural planning. Digital planning. And the newest kid on the block - Propagation planning.What is with the titles? Can

I was walking around Union Square the other day. As I skipped by the Puma store (jk, grown women don't skip... or do they?), I saw the window ad version of this:This is what went through my mind: "Humans against hibernation? How do they know I hibernate in the winter? How do they know me? Did someo

It's not that I'm late on this, it's just that I think I just realized its significance...I was on the train last night and I heard two fashion students talking about THE meat dress worn by Gaga. I remember the flurry of headlines when it first happened and these students were talking about some ass

I love taking bubble baths. They are relaxing, they help me fall asleep, they allow me time to think, gather my thoughts and just unwiiiiinnnnndddd.I just moved into a place with a "soaking" tub (re: ginormous tub). For the first time since moving to NYC I went to purchase bubble bath. Not just any

Recently I've been thinking a lot about the advertising that really works for me... and not advertising that I like b/c it is creative, but advertising that drives me to actually look something up on the Internet or purchase one product over another. Here are a couple of examples from when I "caught