Marketing with Meaning: The Importance of Satisfied Customers
In his book, The Next Evolution of Marketing, Connect Your Customers by Marketing with Meaning*, Bob Gilbreath discusses the importance of ensuring customer satisfaction. He writes, “In order to communicate meaning through your marketing, you need

Walk to the Finish Line
I recently came across Mitch Joel’s blog and his book, Six Pixels of Separation, and wholeheartedly agree with his perspective, “In praise of slow.” As more and more businesses start taking on social media initiatives, we’ve started to se

No Social Media Strategy is an Island
No social media strategy is an island, entire of itself. Instead, good strategies are integrated. The question many people have when starting out is where they should be social media-wise? Some of the four key players to consider are blog, facebook, linkedin & twitter. Depending on your goals, a good place to begin is with a blog. Metaphorically speaking, its like a strong rooted tree with lots of branches. One of the primary reason

Ideas Worth Spreading about the Internet
It’s surprising in a way that in all the time I’ve been using the Internet, I’ve only recently discovered TED (Technology, Entertainment, Design). Catherine Weber told me about it awhile back and with so many things to be checking out and keeping up with a daily basis, I never made my way over. IR

Social media profiles: A disconnect in the corporate strategy?
I’ve been wondering lately about the concept of integrated social media strategies for businesses. There’s no mistaking it but some social media will work better for certain types of businesses and industries than others. Some will excel with the use of videos, and some with the written word. Some will adopt the use of multiple social media— running the gamut of blogs, twitter, linkedin, youtube, and facebook. So here’s the question which has been plaguing me