Social Media Shift: Marketing & Branding Grow Up
THEN Marketing and branding were about pushing your message to consumers. You sold them what they never knew they wanted. Marketing used to be all about the product or service. What made your product unique from anything else on the market? What was the value-add in your version versus a competitor? Did you have the best price or experience for the money? Branding was all about the image of that product or service. What perception did you want your customers to have about your company? What did customers feel about consuming what you had to offer? NOW Marketing and branding are responses to re

Beyond Chatter
Social networks and new media sites have become great marketing and customer relation tools. Who could have ever imagined that 140 characters could immediately fix a travel mishap with an airline… Or that a college friend would become a “fan” of your service on Facebook and lead you to a handful of new customers? Now that social media marketing strategies have become the norm ­ – not the exception – how