Social Media sites gain large percentage of online time – Industries increase advertising spending
Some people still say “social media is a fad”. In fact I have heard several individuals say they will not advertise or spend time on social media marketing because they do not think that people use it. They think it’s for teenagers to chat with each other after school. But new reports are showing this [...]

Tom Williams Spotlighted on the eduWEB Conference website
Hey gang! I was honored to be recently spotlighted by the eduWEB Conference.  The eduWEB conference is an “annual, internationally recognized event for the higher education community, attracting those who are involved in online strategy, marketing and technology” I had the privilege of speaking at the conference this past summer in Chicago.  It was at this innovative [...]

Toobla - Best way to gather and organize content on the Web
There is a new Delicious in town - it’s called Toobla!  Toobla is simply the coolest way to gather and organize content on the Web.  This innovative startup was created by entrepreneur Jake Saxbe.  As web content continued to grow at an exponential rate, Jake realized there should be a better way to organize content [...]

Report shows social media adds to financial performance of top companies in this down economy
A new report issued by enterprise wiki provider Wetpaint and the Altimeter Group details four major profiles companies fit into and shows that the ones most heavily engaged in social media have experienced an 18% growth rate in the last 12 months and 15% gross margin growth. Of the four profiles, “Mavens” are brands heavily engaged [...]

Blogging Lessons from MIT - What Companies can Learn
The New York Times recently published an article about MIT’s student blog program, which they have had amazing success.  Here is a quick breakdown of the key learnings for companies wanting to capitalize on this success. 1. Use of STUDENT bloggers Note that it’s not the head of the MIT marketing or admissions program who is writing.  [...]