What's social branding??

Lessons For Industrial Designers To Engineer Desirability That They Don’t Teach You In Design Sch
Being the dean of a Design School is no easy job today. Design schools is struggling to serve three masters: to the student and the industry and to the society, the last one is a new one as designers generally have come to a consensus that designs for social change is part of the design agenda. With limited time and resources, design educators need to define a strategy for D-schools' future: Is it teach the person/artist to create?  Or trai

Random Thoughts On Industrial Design, Busness Model Design And Design For Change
I was chatting with some members of our design research team just yesterday next to the cooler the other day, we were talking about how iPhone is such a bad phone and a great media player, and the Backberry is such a great email gadget but terrible browser. The conclusion was phones were not designed to handle the “social” functions and they are just add-ons. What does a true “social” gadget looks like? I will ask our design team to come up with some crazy ideas and sure clients love to see them

When Wal-Mart Enters The Funeral Industry, The Business Is About To Change. Will Amazon.com Follow?
Some survey stated that the average person's greatest fear is having to give a speech in public. That’s not for me but I am sure for many. I remember one guy told he when he was put on stage in front of 800 people, the dead silence was like death. Giving a speech in public ranked even higher than death which was third on the list. So, you're telling me that at a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy.

Random Thoughts: From Aviva Community Fund To Positive Social Change To Women Empowerment.
I was so excited that our Aviva Community Program is getting so good response even before the official launch. It is a very important project for both our client and IC because it is something we truly believe in. It is about 1/ Empowering change in our communities while building brand 2/ Prove that social media is not a hype and if you use it right it is the most powerful communication medium 3/ Authenticity is the key ingredient of marketing, this progra

The Sustainability Challenge Is Complex. Is Ecolabeling The Answer Or Just Another Greenwashing Tool
No one will disagree that today’s customer is empowered like never before. With social media and other connectivity, they care able to acquire more detailed information about brands, products and services in order to make smarter decisions; everything is a just a few clicks away. Any green-washing or eco-washing can last only for a few clicks. Customer can access new knowledge about the behavior of companies and can more readily question and challenge this behavior. Many CSR initiatives are of l