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Inside Edge PR Ongoing observations from a longtime journalist-turned-publicist and communications strategist...

English - Public Relations, Media, Business Strategy
http://insideedgepr.blogspot.com/
Inside Edge PR · 4M ago

Inside Edge PR's Blog Has Moved--Swing By Its New Home!

Thanks for swinging by my blog...and please note its new address (as of July 2011) at my website, InsideEdgePR.com.
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Inside Edge PR · 10M ago

Northwestern’s Half-Baked Attempt at Connection: A Ham-Handed, Handwritten Thank-You Note

Earlier this month, I received a hand-written thank you note in the mail from an undergraduate at Northwestern University, my alma mater. That was impressive. The personally written, but hardly personalized letter from a Northwestern undergraduate. Then I read the note – and if it wasn’t a verba
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Inside Edge PR · 10M ago

Social Media Motivation: Let it Be Excellence, Not Merely Checking-the-Box Expectations

Like anything in life, social media should be more than something you do out of obedience or fear. It should be something you engage in to do better, to be better.If the overriding motivation is because your rivals are doing it, or because others say you should do it, or because you’re afraid of wha
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Inside Edge PR · 10M ago

With News Releases, Think Local-Local-Local, Then Emphasize Each & Every Geographic Hook

If you grew up in one town, attended high school in another, graduated from college in yet another and were hired to work in a fourth community, what would that make you?First, what it would not make you is especially unusual: many others have traversed a similar path. Rarely does someone stay put t
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Inside Edge PR · 11M ago

Social Media Pruning: Time To Trim `Deadwood'?

At first, it seemed strange. Then, it happened so often that it started to seem, if not normal, at least not so out of whack. And eventually it became almost commonplace.I’m referring to the experience of someone I’ve never met asking to connect with me on social media sites, specifically LinkedIn a
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Inside Edge PR · 11M ago

Overcome Weakness in Your LinkedIn Chain: Invest in Relationships When You Don't `Need To'

As the saying goes, "You're only as strong as the weakest link in your chain."And when it comes to LinkedIn, the formula that some follow goes like this:1. Accumulate as many contacts as possible by sending an impersonal, automated request to Link-In.2. Proceed to ignore aforementioned contacts for
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Inside Edge PR · 11M ago

Best Buy's Big Social Media Blunder: When Common Sense `Ceases and Desists'

Someone needs to send Best Buy an historic bit of writing known as 1 Samuel 17.That's the chapter in the Old Testament that relates the story of David and Goliath. For those who may not have heard (spoiler alert!), wee David cuts off giant Goliath's head thanks to his faith in God and one amazing de
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Inside Edge PR · 11M ago

Social Media Policy: How To Get Started, And Why Your Organization Should Get it In Writing

Has your organization developed a written social media policy? Do you know where to begin, or why it's important in the first place? A few months ago, when the Kenosha Area Business Alliance asked me to develop one, I at least knew where to start: Google, of course.I typed "social media policy" into
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Inside Edge PR · 12M ago

Comeback For the Triple S Super-Hero Costume?

It's preliminary, so I'm unable to divulge details just yet.But it appears that the Triple S super-hero costume in which I galavanted around Oak Park for the holiday season some 18 months ago may soon be making a re-appearance.It would be for another local cause, it would be in the near future and,
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Inside Edge PR · 12M ago

Pick Up the Phone, Break Away From PR Pack

Notwithstanding Inside Edge PR's journalistic style of developing content for dissemination to the media, it's been more than five years since I regularly committed acts of journalism.Yet I still remain on a bevy of publicists' media lists. Almost daily, I get multiple news releases that encompass t
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