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Insightful Analytics

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Blog Name: Insightful Analytics
Url: http://markohurst.com/
Language: English
Topics: Search, Analytics, Monetization Models
Description: An industry blog on all things analytics: search, KPIs, business models, and more.
Popularity: 14 Followers

Blog Feed

Get in on the Google Search Redesign Prototype
The prototype encompasses a new logo, buttons, and an always visible left-hand column. To get in on Google’s prototype test for search results go to www.google.com and paste the following in to the URL search box (don’t forget to refresh or reopen the browser): javascript:void(document.cookie=”PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=/; domain=.google.com”); Note: You may have to sign out of all Google accounts to make this work. When you’re in you’ll see the following:
Interview with Dr. Ralph F. Wilson – The Four Basic Online Business Models
Earlier this year while speaking at eMetrics San Jose on the Emerging Metrics: Online Video Metrics panel, I was interviewed by Dr. Ralph F. Wilson of “Web Marketing Today”. The topic for the interview was “The Four Basic Online Business Models“, which was released today. Models discussed in this interview: eCommerce – user purchases something Content – ad supported & subscription Self Service – cost savings
Free 30 Minute Search Analytics Consultation
To inspire you to think about on-site (internal) search and to celebrate my soon to be released book “Search Analytics: Conversations with Your Customers“, which is also the Keynote talk at eMetrics Madrid & Mexico, I am offering a FREE 30 minute consultation to ANY company that is in attendance at the 2009 Washington DC eMetrics Marketing Optimization Summit and contacts me online or while at the summit and can be found moderating all 3 of the
Aligning Web and Search Analytics, article by Tony Byrne of CMS WATCH
Last week I spoke in Washington DC to the US EPA on my book Search Analytics and one of my co-speakers was Tony Byrne of CMS WATCH. Two key things I had to say was that 1) User Experience & Web Analytics should come closer together and 2) that while you can obtain search data from a server log, it’s very messy and not the easiest to look at and that most of the major web analytics tools that utilize page tags for data gathering do NOT have the ability to capture your internal searc
Search Analytics For The Content Strategist
My presentation that I gave to the NY Content Strategy Group on 9/24/09. The presentation covers how you can use search data to improve you content: metadata, taxonomy, ontology, copy, headlines, SEO, SEM, and more. Search Analytics For Content Strategists @CSofNYC View more presentations from Marko Hurst.

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