Have you Elfed yourself?
http://www.elfyourself.com/ And how many new users does this get to recognize the Office Max brand even more than before. Social Media,  videos that people want to share, and a well placed and timed strategy. What are the creative ways you are able to introduce your brand?

Newest Social Media 2 Day Boot Camp Dates Set
At the InSights Group we offer a boot camp for individuals and businesses who would like to create a comprehensive social media strategy. Dates have been set to kick off 2010 with a jump start on social media marketing. The dates are January 21-22nd, 2010. You can click here to sign up online, or dowload the  Boot Camp Sign Up Form (.pdf) here. Some notes from recent graduates: It’s creative, inspiring and helps to learn things with a group of others. When I sta

Does Facebook or Twitter have any relevance…
for a clientele over the age of 60? Yes! Visit Facebook ads and pages application and do some targeting to see what you can find. If you put in your network, and ask for a count of how many users in your area fit a certain age demographic, I am sure you will be surprised. As an example a quick target search shows that of all the Facebook users, 5,461,580 people use Facebook who live in the United States are age 60 and older

Put Your Content to Work
You spend time out of your day writing a blog entry (and thinking about what to write).  Why not get the most out of your time and effort?  Use your content as a way to provide useful and interesting information to your customers.  To do this most effectively, think about ways you can get your message out. Make sure you post a link to your post on any social networks where it makes sense (Twitter, Facebook, LinkedIn would be the big ones).  You should also use a full RSS feed - meaning that your RSS feed shows your full post, not just a portion of it.  Why?  Because search engines and content aggregators will pick up your feed and put your content in front of a wider audienc

Is one type of social media better for a specific type of business than another?
It depends on where your customers are. Each social media platform has it’s strongest attributes, and it attracts people who enjoy the interface. If you are dealing with B2B contacts, Facebook, LinkedIn and Twitter are great. They will each let you interface with your customer as well. If you start your social media strategy on a blog platform, (we recommend wordpress), you can hit publish and automate your posts to all of your social media sites. You can choose to spend time interacting on the ones you like, and still have your message in front of the people who like each of the sites. You can also find out some information about the demographics of each of the sites