Tips for online marketing
In this bcg.com July 209 report titled "The CMOs Dilemma", I read that traditional media outlets – newspapers, magazines, radio, and broadcast television – are losing revenue, readers, listeners, and viewers. I also read that the future of mass marketing and advertising, at least in developed markets, is now just as much in play as the future of the traditional media industry itself. Online search, advertiser microsites, word-of-mouth marketing, social networking, and Twittering all have an important place in the marketing mix. At a Kalaidos University Forum

To which degree do you act responsibly?
"Sustainability is not an option, sustainability is a must."We need to think about sustainability as innovation – not as compliance and regulation, Mr. C.K. Prahalad, the World’s # 1 business thinker also says in this video, from which the quote above is. An identical message comes from Towers Perrin. In its

What does mobility mean to you?
Reflecting on the word mobility, I came to think of, for example, these 4 things:1. Innovative design of cities making it attractive for people to exerciseAs I was helping out in Zürich renew a "Finnenbahn" - a jogging/workout track in the forrest, I came to think about the possibility of designing the centre of cities in ways that make it easy for people to get some exercise. As an example, how about opening up and designing school yards in cities in ways that make it attractive for people at all ages to go there and do a workout. Also, how about designing parks in ways that make it attractive for people to keep fit?

To reach better results, do what feels natural to you
At # 5 of the 12 work-relevant characteristics of online life, which Gary Hamel puts forward in this blog posting, I read this:Tasks are chosen, not assignedThe Web is an opt-in economy. Whether contributing to a blog, working on an open source project, or sharing advice in a forum, people choose to work on the things that interest them. Everyone is an independent contractor, and everyone scratches their own itch.In this interesting 10 minute McKinsey Quarterly

Innovation is everyone's job