Interactive Snack

Very interesting…  FireBell allows “practicing” social crisis management in a safe environment… which looks like almost exactly as the real one.  Hm…  maybe some environment differentiation is needed?  A red vertical line on the side of the screen perhaps to avoid accidental confusion?  ;-) The “sim

The event was as insightful as always.  It was interesting to see what is in the development (oh oh, Eloqua 10 transition is coming…  ).  As usually, it was clear that many marketers are struggling to take advantage of the opportunities – the opportunities of modern business environment exist, but t

MNSearch is becoming an interesting group – events have been very good.  The latest event (Arnie Kuenn: Why Every Marketer Needs a New Link Building Strategy) was excellent also   The book Accelerate is sitting on my desk waiting its turn to be read – soon, soon… Not surprisingly, the best link buil

Very informative event with a great presentation.  Chicken on the stick was marvelous too The presentation was one of the series of Subscribers Fans and Followers   where Exact Target analyzes users preferences for different media. Main conclusion: email is still the king!  Though use of the social

This book was recommended by Kroll Ontrack president, and yes, it was worth it.  The main concept of the book is the existence of a chasm in the life cycle of the high-tech product – a gap between early adopters and the early majority. The “crossing the chasm” requires different perspective of the p

Spectacularly interesting presentation!  My guess, one of the best from CATFOA series over the years. I did not see the major retail paradigm shift before the presentation, and now it seems obvious and clearly traceable over the years. Great presentation. Smart questions (no, I did not ask anything

Affiliate marketing used to increase purchases or even web traffic; however it has specific nuances that might not always be right for any business. Some affiliates do practice Black Hat, but most are appropriate – the risk of trusting a brand to an unknown affiliate still exists.  Non-US affiliates

Mobile March 2012 could probably be considered “Mobile June” as one of presenters joked. The weather outside was fit for a middle of the summer, and presentation showed the “hopeful future” of the mobile universe compared to the “current state” of emerging industry. Mobile March is growing – it is p

Very enlightening presentation and a little intellectual candy  The content represented 10 best points from 100 things every designer needs to know about people.  In many cases, marketers who bring new web sites to their audience do not think about the audience and use their own mental models (what

Fascinating and thought provoking book.  And also the book that explains limitation of human thinking.  From another side, the author states that human being are not irrational, but rather have some biological limitations that can be compensated with a nudge carefully organized into our lives.  If w