International Association of Women Accountants in Business

To grow your accounting or CPA practice, you must get out of your office.. ..and when I say “get out of your office” I don’t mean to attend other accounting seminars or conferences. Of course you must keep up with the latest tax laws and accounting standards, but listen up; knowing the latest tax la

Posted by LinkedIn® Marketing Expert Kristina Jaramillo Many professional service firms and small business owners are turning to content marketing and social media marketing activities as the economy is picking up. They are publishing more articles, white papers, blog posts, and reports to establish

Posted by LinkedIn® Marketing Expert Kristina Jaramillo As a sales professional, entrepreneur or small business owner – how many times as this happened to you: You are speaking with a prospective client and you think that everything is going well.  It seems like they are willing to work with you and

Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made up of the look, the [...]

Building your brand is not easy. If your business or profession has a lot of competition, it is up to you to communicate effectively what is  unique to your brand that will make it stand out from the rest. Recently speaking at a conference for realtors, I asked a realtor what made her different from

Without a cohesive look and feel, and a consistent message, you don’t really have a brand – you have a bunch of stuff that you’ve wasted time and money designing, writing and putting together. Consistency means that all of your materials look and sound alike. It means that you have the same logo on

A brand plan makes developing your brand easy. You know exactly what your brand is all about, so you can talk and write about it with ease. Imagine – no more grueling copywriting sessions, because the words just flow from your brand plan. Your designs look amazing, because they were created accordin

I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount Rushmore,  w

By: Todd Bates As people grow in their business and careers they tend to seek professionals help with various tasks. No one can make it on the road to success in business by themselves. Whether your goal is $100,000 or $100 million you will need the expertise of others to help you get to the [...]