Internet Marketing
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| Blog Name: | Internet Marketing |
| Url: | http://www.glennhefley.com |
| Language: | English |
| Topics: | SEM, Converstion, Internet Marketing |
| Description: | Internet Marketing from an SEM, Search Engine programming point of view. How to rock on the Search Engine Results Page, and create landing pages which convert. |
| Popularity: | 1 Followers |
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Improve your Acquisition Rate
Landing Pages are an Art form. I'm not saying this to create mystique or put them on a level all their own. I'm describing them this way, because this is exactly what they are; Landing Pages induce an Emotional Response. As a writer, the first task for any Landing Page is deciding on the Emotional Response I want to achieve. If I am writing a Bid, on Guru for a New client, then I want to project Confidence, and Attraction. Since my Acquisition Rate on Guru.com is reported between 18% and 24%, depending on the month and my interest level, I can confidently say that this combination is working for me.
Landing Pages are an Art form. I'm not saying this to create mystique or put them on a level all their own. I'm describing them this way, because this is exactly what they are; Landing Pages induce an Emotional Response. As a writer, the first task for any Landing Page is deciding on the Emotional Response I want to achieve. If I am writing a Bid, on Guru for a New client, then I want to project Confidence, and Attraction. Since my Acquisition Rate on Guru.com is reported between 18% and 24%, depending on the month and my interest level, I can confidently say that this combination is working for me.
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