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Thoughts, news, tips, and tricks to help small and medium businesses get to their branding and presence to the "next level"! Discussion and thoughts from a 20+-year marketing management professional regarding marketing strategy, branding, communication, planning, social media, and many other related topics!
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Angela Beyer Coulter
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It's All About Marketing! Strategy, tips, and tricks for small/medium businesses and nonprofit organizations.

English - Marketing, Communication, Strategy
http://www.aboutfacemarketing.net/Marketing
It's All About Marketing! · 1Y ago

So, Where Does Your Business “Oomph” Come From?

I talk about this all the time with my marketing clients: If you absolutely love what you're doing, regardless of what it is, and you have that OOMPH in your core that wants to get up and go, go, go every day because you just can't wait to get on the job, you are already a winner... because you'll h
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It's All About Marketing! · 1Y ago

D = v x t: Looking Down the Road, Expectations, Marketing and Math… (yes, you did read that correctly!)

True, marketing tools have changed drastically over the past 20 years, but the formulas and reasoning behind WHY something should be done or not done from a marketing perspective really haven't... yet many have forgotten about that part!
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It's All About Marketing! · 1Y ago

Honesty First, THEN Marketing “Heartiness”!

Have you looked inside before pushing your message out?
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It's All About Marketing! · 2Y ago

Out With the Old, In With the New (or RE-New)…

Since it's Spring and time to put a fresh breath of air into everything, it was well past time for AboutFace Marketing - a MARKETING company - to finally update our site to reflect what's really been going on! Reflections on business over the past 2 years.
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It's All About Marketing! · 2Y ago

Branding Psychology: What Do Your Logo and Palette Colors Say About Your Business?

Often, the owner of a small- or medium-sized business chooses their logo/color palette based on their personal taste. This often isn't the best choice, unless THEY are part of their own target market! There are many psychological associations with specific colors and tones; here's a primer on what c
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It's All About Marketing! · 2Y ago

Do You Market Your Business With Sexpectations?

Be careful in your marketing strategy when it comes to terms of gender stereotypes! You might THINK you know about your target market, but do you really know about who's BUYING your product?
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It's All About Marketing! · 2Y ago

Lights, Camera…GULP! How presenting for video is different than a live audience (and some simple tips to get you through)

No matter how practiced one is at presenting in front of an audience, it's often surprising how different it feels to actually present for video! Here are some practical tips so you don't get caught off guard on production day!
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It's All About Marketing! · 2Y ago

“SOCIAL MEDIA IS C**P!” ???

Ready to write off social media as a fad? Are you going around with your "original" statement that social media isn't worth the bother? The first question I'd ask is, "What's your marketing strategy?" Beware: garbage in, garbage out!
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