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J. Cafesin · 9M ago

What is EVIL?

It is not murder. It is not lying, cheating, stealing, or any of the 10 Commandments, or H...
J. Cafesin · 10M ago

Content Marketing Idiocracy

I'm watching a cat eat a bowl full of Crispix, seemingly left on a kitchen table. Every few seconds the cat startles, and bats at the wide stem of a silver spoon resting in the bowl when it ...
J. Cafesin · 1Y ago

The Psychology of Marketing

I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have...
J. Cafesin · 1Y ago

SEX is just SEX

SEX is JUST SEX, regardless of the portrayal in movies that the act of sex we should all a...
J. Cafesin · 1Y ago

The Bottom Line

“I want to speak with a U.S. rep, NOW!” I said for the 20th time to PRINCESS-050707 in the Philippines. This is my 5th call to yet another 800 number a foreign SEARS rep gave me, assuring me...
J. Cafesin · 1Y ago

I SEE You

I am an Empath. Wait! Before you roll your eyes and click off this blog, I don't have any ...
J. Cafesin · 1Y ago

Facebook and Ageism

I applied for a Marketing Copywriter position at Facebook about a year ago, 20 years after my first Creative Director position out of college. Facebook rejected me. Bewildered, as I had every qualification, through experience, creating and implementi...
J. Cafesin · 1Y ago

Between What is Said, and Heard

On our drive from school the other day my teenage son told me a classmate had offered him ...
J. Cafesin · 1Y ago

Writer's Block (War Inside My Head)

I have time to write the 2nd draft of PT. Or, at least, I can make time. But I'm NOT WRITING it. Why? WHAT IS THE FUCKING PROBLEM?I CAN'T THINK OF STORY. HELL, I CAN'T THINK other than about...
J. Cafesin · 1Y ago

Marketing Fiction

Am I two inches from the floor I can't see, or the next step is a 200 ft drop?Been fightin...