CHANGE: The Differentiating Strategy
Can’t see the video? Click here. There is a lot in this video, but Seth talks about the three questions (around 14:16)  that entrepreneurs should address when defining their strategy. If you are trying to gain an edge or differentiate yourself, your answers to these questions are very important.  Here we go: Who Are You Upsetting? If you are not upsetting the way things are done now then you probably are not differentiating yourself in any way. So when you are outlining your strategy think about how yo

If I Ran A Travel Agency Today
Personally I think all travel sites look the same, nothing enticing – the lame pictures of white sandy beaches and clear blue water don’t really work for me anymore. It’s no surprise that bookings are down 50% from last year for most agencies.  There are tons of agencies out there that take this same online approach.    If I ran a travel agency today, here are the first four things I would do: 1. Get Video and Photos Content is King. When you

What Potatoes, Veiled Prostitutes and Diamond Shaped Shreddies Have In Common
According to Ad man Rory Sutherland the common gorund for all of those things are part of intangible value Other PostsA Response to Seth Godin’s Harvesting ArticleGet The Millionaire Mindset

3 Web 2.0 Strategists and What Brick and Mortar Can Learn From Them
Gary Vaynerchuk – Be Passionate Watch one clip of Gary Vaynerchuk  and you can tell very quickly that @garyvee is a very passionate guy.  Watch a few more clips of him on WineLibraryTV or on garyvaynerchuk.com and you will quickl

What Matt Damon Can Teach You About Sales
Warning: If you are at work or around the kids DO NOT play this clip, there is a ton of profanity.  Just wait until you get home or find yourself a pair of good headphones or even a closet at work. This probably had to be one of my favorite episodes of Entourage (FYI, there are only a few shows I actually turn the TV on for – Family Guy, The Cleveland Show, Bill Maher and of course Entourage). When it comes to sales or deal strategy you can definitely take some notes from Matt Damon’s appearance on the show’s season finale.  Here are a few quick notes: Ask For What Yo