Do You Know Where Things Are Going?

But Will Social Media Improve Your Cutomer Experience

Creating a Truly Unique Money Making Asset

The Reality and Myths about Social Media
It has been a while since we have posted new articles to this blog as there has been some down time as we rework the blog and put it out there independently of wordpress.com. We thank the free hosting and spot at wordpress.com for giving us the tools and press to start our blog and will continue to let people know that they provide an excellent platform to start their blogging careers. Now on with the show. In today’s article sent to us by EMarketer.com we are going to help show some of the the myths and facts behind social media. Perhaps the biggest myth is that Social Media is going to directly increase your sales numbers. This is a flat out myth. In fact in most case

Perception More Important than Reality
Something that many people have a hard time understanding is that to the masses there is very little difference between the perception of a situation and the reality of the situation regardless of whether or not that is the actual case. For the most part people on a large scale never take the time to truly get to know each other. The excuses can be numerous but the simplification of it is that very few people truly care. However that does not keep those same people from being judge, jury and in some cases the executioner of an individual they have known for less than a minute. That makes the Image you project out to the world one of vital importance. This is something even wel

Welcome to the New Site and Location
Well in case any of you are wondering why the site was not being updated for a while it was so we could get the site moved and up. We are no longer tied to the WordPress Servers. That’s right the blog is now hosted and on its own. This provides us with much more flexibility and as you will hopefully notice you will no longer be redirected to another address when you come to our site. We will once again start our daily updates once again helping to guide people on the road to creating a successful brand. Our first new official post will be coming out later today.

Are There Truly Downsides to Personal Branding?
Recently, I received a Google Alert on “Personal Branding Atlanta”. The article that came up at the top was entitled “The Downside To Personal Branding”. This peaked my interest dramatically because I was curious to see what the author of the article was referring to when they spoke of the potential negatives. As I read the article I realized that while the author of the article, Ray Subs, is obviously a very knowledgeable individual I have to disagree with the ideas set forth in the article and I felt I needed to respond. I first want to provide l

August Question of The Month
This month we are looking at small and medium businesses and the situations they run into when it comes to focusing their marketing strategy. With this in mind I am posing the following situation for you. Jillian has a business in the flooring industry. Due to the down turn in the economy the first area of the business hit was the housing market falling and therefor no longer people building new homes. The second nail driven into the coffin was the fall of the commercial industry and fact that business are no longer going into new commercial properties. These two things have cost Jillian large amounts of business and she is either going to have to find new ways to reach out to