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JimJosephExp · 1d ago

The Most Interesting Tequila?

We know him as "The Most Interesting Man in the World," the recently retired spokesperson for Dos Equis beer."I don't always drink beer, but when I do it's Dos Equis." Pretty legendary at th...
JimJosephExp · 2d ago

Cheetos Online Museum

A student from my NYU class this week shared something very cool...The Cheetos Museum.You gotta love the dinosaur on the home page.It's an entire online gallery of all the interesting, funky...
JimJosephExp · 3d ago

Ken Joins the Party

This is a perfect follow up to many a post that I've written about brand Barbie, including her take on diversity, body types, and fashion. The brand generates fanfare with every move.Well no...
JimJosephExp · 4d ago

Seven Million Nutella Bottles ...

... not no two are alike!What say what?!?This is probably the coolest, most colorful, over-the-top packaging promotion ever...from Nutella.I'll let the video speak for itself. Bravo!Makes me...
JimJosephExp · 5d ago

The Art of @BarbieStyle

Barbie has long been a fashion icon...right up there with the biggest of the brightest fashionistas.Well now she's going to finally get the credit she deserves with a new Instagram feed, a c...
JimJosephExp · 1W ago

Equinox Adds an A to Pride

June is Pride Month so of course we are seeing all sorts of celebrations as each major city holds its festivities weekend after weekend. And of course we are seeing brands jump in and show t...
JimJosephExp · 1W ago

Take Me Out to the Ballpark - For Father's Day

File this under...creative.A baseball team in Florida (The Jacksonville Jumbo Shrimp) is running an interesting promotion for Father's Day. At Thursday night's game (the Thursday before Fath...
JimJosephExp · 1W ago

Dove Men + Care is "There to Care"

Here's a post I wrote for HuffPost about the latest from Dove MenĀ + Care. You'll see how much I was inspired by the brand's work. Click here to give it a read. What's your experience? JIM
JimJosephExp · 1W ago

Functional Benefits at Work

I just started teaching a new semester at NYU again this summer...always a joy to spend time with the next generation.One of the early topics in each semester is functional benefits, with th...
JimJosephExp · 1W ago

Predictions for This Year's Cannes Lions

The Cannes Lions are just 'round the corner. I wrote my predictions on HuffPost. Click here to find out what mine are.I was also recently quoted in an article in PRWeek where a few of us gav...