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JimJosephExp · 20h ago

Cigna - TV Doctors of America

Cute video here from Cigna...infamous television doctors who are banding together with Cigna to prompt us to go see our real doctors...and get a physical exam.And it seems to be a campaign.....
JimJosephExp · 5d ago

Honey Birdette’s Office Party Video

In a move that the CEO continues to defend, Australian lingerie brand Honey Birdette released a new video on Instagram that was met with immediate cries of being “tone deaf” amid the non-sto...
JimJosephExp · 1w ago

Delta - Hi Ho It’s Off to Work We Go

HI HO! HI HO! HI HO!I absolutely adore this new video from Delta airlines...and I’ll admit that it’s probably because it is speaking directly to me. I am THE target here, which is why I rela...
JimJosephExp · 1W ago

Don't Let Your Butt Dominate Your Brain

“Don’t let your butt dominate your brain.” It’s a very smart saying from the Chinese culture that I recently learned about from a speaker at a conference. It really got me thinking.So I wrot...
JimJosephExp · 1W ago

Salted Caramel Pepsi Joins the Latest Holiday Flavors Lineup

It seems as if the cola wars have gotten a bit more, well, salty. And sticky. And gooey. And sweet.“Caramel meets Cola” with the new limited edition Pepsi Salted Caramel beverage. Wanna give...
JimJosephExp · 1W ago

#FailForward

A colleague at work introduced me to this concept called “Fail Forward.”I honestly thought it was just another buzz word, until I learned a bit more. She educated me on how it should become ...
JimJosephExp · 2W ago

Breakfast at Tiffany’s

Today is an iconic moment in New York history and in pop culture history for that matter. Today you can finally actually really have “Breakfast at Tiffany’s,” at the original Tiffany & Co. i...
JimJosephExp · 2W ago

Samsung Disses Apple X, Again

There's nothing wrong with a little healthy competition...particularly when it plays out in pop culture. And there's always been a lot of competitive spirit in the smart phone market, especi...
JimJosephExp · 2W ago

Matthew McConaughey Hands Out Turkeys

Let's face it...sometimes a good 'ole PR stunt is just that: a good 'ole PR stunt. And when it can do good at a good time of year, then I say go for it.And that is exactly what Wild Turkey d...
JimJosephExp · 2W ago

Papa John’s Loses Control of Its Messaging

It’s a tough time to be in marketing, and if we ever needed more proof of that then look no further than Papa John’s Pizza.As marketers, we talk all the time about how we can’t always contro...