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JimJosephExp · 4d ago

Carrefour Italy - Baby Night

If you're going to really connect with your consumers, then you have to show them that you get them and that you get how they live their lives. And show them that you are there to help them ...
JimJosephExp · 4d ago

Can't Be Everything to Everybody

You simply can't be everything to everybody, not in marketing anyway.See what I mean in my article for Entrepreneur.Click here to give it a read.What's your experience?  JIM
JimJosephExp · 5d ago

Ben & Jerry's Goes Non-Dairy

If you're a Ben & Jerry's fan like me, it's hard to imagine a non-dairy version.  How could the brand not be about "real" ice cream? They basically invented this super premium category, at l...
JimJosephExp · 6d ago

Branded Easter

It's almost spring and it's almost Easter, so you know what that means...Easter marketing. Every year there's plenty of it, but this year we seem to be getting more new products than ever be...
JimJosephExp · 6d ago

What's Happening to Retail?!?

Every day we hear about more retail stores closing their doors?What's going on? I tried to tackle the issue at Entrepreneur. Click here to give it a read.What's your experience? JIM
JimJosephExp · 1W ago

Canada Goose Goes Public

For the past several winters, there's been one prevailing logo on the streets, and this winter was no different...and with the massive snow storm hitting the east coast this week, the timing...
JimJosephExp · 1W ago

McDonald's Goes French

In what is apparently a concept test, McDonald's recently opened a French-inspired restaurant in Manhattan's Chelsea neighborhood.The decor is definitely more upscale with a concierge, bar s...
JimJosephExp · 1W ago

Pass the Heinz

Don Draper, ala Mad Men, finally got his campaign sold...evidently nearly fifty years in the making.If you are familiar with the now classic Mad Men television show, you may remember when th...
JimJosephExp · 1W ago

Nike Pro Hijab for Muslim Women

This is by no means a political statement, just good business. Quite the contrary, it's simply consistent branding despite the current political landscape.Albeit taking advantage of very goo...
JimJosephExp · 2W ago

Try Something New in Marketing

I'm dedicating this post to my 10th grade English teacher.See why by reading my article on Entrepreneur.com.Click here to give it a read. What's your experience? JIM