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Juicy Tales by Jo Diaz · 1d ago

Wine of the Week ~ Evolution Sparkling Wine

Sparkling wine from Oregon? A new one for me, I have to admit. So this was intriguing. How was it? Evolution Sparkling Wine was a delightful surprise. I really shouldn’t have been surprised,...
Juicy Tales by Jo Diaz · 1d ago

Earth Day at Iron Horse 2017 ~ Remembering And Honoring Our Roots

I’m so pleased to be part of this important day, now more than ever. Our client The Rubin Family of Wines is going to be participating. I couldn’t be more pleased. Jose and I will be attendi...
Juicy Tales by Jo Diaz · 5d ago

Wine Retailer Association Augments Member Benefits With Shipping Discounts

Longtime wine colleague Tom Wark has been carrying the banner for the National Association of Wine Retailers. It’s been a great gig for him. I just got a press release, and I’m providing it ...
Juicy Tales by Jo Diaz · 5d ago

Terroir ~ The Most Complex Segment of Wine

If you ask anyone in France, “What’s terroir all about?” not only will that person tell you in words, but his hands… and even his entire body… will go into action.  A word created by French ...
Juicy Tales by Jo Diaz · 1W ago

An Egregious, Yet Successful, Marketing Plan with Bigly Results

I wrote this one so many months ago on a note pad. I wish I had dated it. It was prior to the elections, I can tell you that much.
Juicy Tales by Jo Diaz · 1W ago

Does size really matter?

Yes, it really does. Check out how happy my friend Denise Medrano (The Wine Sleuth) is, for instance. The size of the smile on Denise’s face is directly proportional to the size of the bottl...
Juicy Tales by Jo Diaz · 1W ago

The 2016 California Winegrape Crush Is a Return to Normalcy

[Pictured is Alvaro Zamora, vineyard manager for The Rubin Family of Wines] The following is very interesting info from Ciatti, Global Wine & Grape Brokers, regarding the 2016 harvest. The C...
Juicy Tales by Jo Diaz · 1W ago

A Sweet Unlikely Food and Wine Pairing ~ 2012 Stemmari Cantodoro + Dana Confection Company

In December, I received samples from the Dana Confection Company. These hand-made confections, as much as I wanted to just jump right in, had to wait. I had too much holiday activity swirlin...
Juicy Tales by Jo Diaz · 1W ago

Appellation St. Helena (ASH) hosting its premiere annual wine and food pairing event

bASH St. Helena With so many options, I remember reading once, “I can enjoy food and wine everyday, with all of the offers out there.” I thought, “yup.” I also don’t usually advocate for eve...
Juicy Tales by Jo Diaz · 2W ago

Calling All Marketing Departments, Life Just Got Really Easy

FOREWORD: I was contacted by Visme to share this info graphic. It hadn’t been until I’d written this blog, however, that I fully understood how this company has incredible opportunities for ...