Automotive & Web Analytics in Europe - one year later
Last year, I did my own little market research on the European automotive industry and Web Analytics usage, using the excellent tool, Web Analytics Solution Profiler (WASP). Being curious - I decided to do it again and see if there was any major change (revolution?) or specific trend in this industry. Last year 1st place was held by Sophus 3 eMetrics, a industry-specific solution. Is it still the case? Does the crisis made manufacturers to massively switch to the free Google Analytics (or Yahoo Web A

Google Trends for Websites - do you trust it?
Google Trends for Websites is one of the free competitive intelligence services provided by Google. It is pretty easy and straightforward to use: just type in domain names of sites you want to compare and it gives you traffic trends over time (for the selected period) and some additional data. Unlike Compete free service, Google Trends for Websites offers worldwide coverage with the ability to segment results per country. Cool, isn't it?Simple but valuableWhile simple, it is a very interesting service as you can compare traffic trends of your site vs. your competitors. You can learn a lot like the impact of competitor advertising... [[This is only a summary - Visit my blog to rea

My little Web Analytics bookshelf
When it comes to advices on how to get started in Web analytics and or how to expand your Web Analytics skills, nothing beats practical experience. However theory is also important. Blogs from Web analytics expert are a good sources of inspiration and knowledge (check my little blogroll on the right side for few ones). And Web Analytics books. Yep, books that talks about Web Analytics. Not so long ago, Web Analytics books were a very rare specie but now these are almost like rabbits. There are plenty of them and the number just keep growing. Just in the course of this year, many famous Web analytics experts published their own... [[This is only a summary - Visit my blog to read

Dear WebTrends, I need some REST!
Early August 2009, it was quite difficult to not hear about WebTrends Analytics 9 launch. The new release generated a lot of buzz in the Web Analytics community – mainly about the new “revolutionary” user interface that “reinvented” Web Analytics (Cough! Cough!). Well, I had the opportunity to get my hands on the new baby and to test it. To be honest, what excited me the most was not the new UI (which is good I must admit) but the integration of REST URL’s, the latest WebTrends data extraction API. What are REST URL’s?REST acronym stands for Representational State Transfer – in case you want to know. It relates to a style of... [[This is only a summary - Visit my

Usability labs: a way to really understand your online customers!
Imagine the scene. You have what you think is a very simple. But when you look at the poor results you get from your favourite Web Analytics, it leaves you scratching your head and wondering: “How can our online customers failed to use it properly? Are our website users stupid?” “I am a web user, call me stupid!” Well, there are probably few of your users who may be stupid like in everywhere – but no, online users (i.e your customers) are not stupid! It is just that too often, we get it wrong! Yes us, you know the super Web experts (web designers, online marketers, Web Analytics ninjas).Too often, we forgot one important fact: we... [[This is only a summary - Visit my