Most important SEO metric – Fortuitous Keyword Referrals
The famous pie chart of site traffic sources (SEO, Direct, Other sites) is available in all Analytics packages and is usually included in the typical marketing dashboard reports. You may also see a breakdown of the search engines, which pretty much tells you that Google is still your most important search engine, by far. Then you have your top 10 (or top 20) referring keywords of the week. How does your company use this information? Before going deeper with keyword-to-keyword tactics, you have to identify the type of business you are. From an SEO perspective, there are 2 types of businesses: those with significant brand awareness and most consumers include their name in the search

The ‘Fun’ Theory vs. The ‘Novelty’ hypothesis
VW recently launched a very successful viral site: TheFunTheory.com. Geart idea. Smart execution. The site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Agreed. But I do think that the fun has to be sustainable. If all stairs were a live piano, I don’t think it would be fun anymore and 99% people will take the elevator.

4th search result for “Interactive marketing leadership”
Try: http://www.google.com/search?q=interactive+marketing+leadership I was happy to see that I pulled it off using on-page factors only. All white hat SEO and a simple approach that I think everyone knows: title, description and the right keyword density. Love It!

For teens, communication is entertainment
A great way to approach the teen “cool hunting” phenomena by Forrester’s David Card. It is important to point out that cross-category influencers are engaged in targeting.

Windy Indeed! trendmap.com does not lie
I zoomed in to Chicago area on Trendmap.com and it does show that windy is the word of the night. No surprise there. It is very windy. Dear Chicago fellows, let’s prepare for a long, cold and lazy but cozy winter. Lots of mash-ups and tag clouds to look at.